A friend of mine sent me an email last week, asking about optimization for his personal website. My reply was long winded (which is typical coming from me) and I after I sent the email I thought it was decent fodder for a blog post about very basic SEO. Here’s our exchange, or at least…
Tag Archive: search results
Searching for Better On-Site Search Usability
Not every site needs, nor should have, an on-site search feature. But those that do must be sure that the search isn’t just an after-thought. It needs to be more than something to add because you think visitors want it. Adding a search function is not necessarily good for on-site usability. Implementing a search function…
The Power Of Branding For Small Business, Part Two
People often associate brands with money. And lots of it. Generally, if you try to run a branding campaign such as you see from big companies like Target, you certainly will have to fork over a big chunk of change. But we small business owners don’t have that kind of money. And from my examples…
The Art and Science of Brandification for Little or No Money
My Small is Beautiful article for the month has been posted at Search Engine Land. The (edited) article discusses the benefits of branding for the small business. And you don’t have to spend money on branding they way big companies like Target does. It can all be done cheaply via search results. Read the article,…
Tafiti – Another New Way To Search
It seems as though the search engine landscape continues to grow. Recently, at SES 2007, I learned that the top four engines make up nearly 98% of all searches. This communicates to me that adding another search engine to the mix isn’t going to create a great difference. Sites like Ask.com have chosen to become…
How Well Do You Brand Yourself
I spent some time looking at several of the Search Engine Strategy speakers and how well each of them brands themselves in the search results. What I found was quite fun and in some cases pretty fascinating. Read Part of A Look at Search Engine Strategies Speakers and How Well They Brand Themselves over at…
SES:SJ – Personalization, User Data & Search
Searcher Track, Monday 2:00 – 2:30 PM Personalization, User Data & Search Moderator: Chris Sherman, Co-Chair, Search Engine Strategies, San Jose Jonathan Mendez, Chief Strategy Officer, OTTO Digital Richard Zwicky, CEO, Enqisite Dave Davies, CEO, Beanstalk Search Engine Positioning Gordon Hotchkiss, Presiden & CEO, Enquiro Search Solutions Sepandar Kamvar, Google On a personal level, I’ve…
SES:SJ – Universal & Blended Search
Searcher Track, Monday 11:00 AM – 12:30 PM Universal & Blended Search Moderator: Chris Sherman, Co-Chair, Search Engine Strategies, San Jose Greg Jarboe, President, SEO-PR Sherwood Stranieri, Search Marketing Director, Catalyst Online Bill Slawski, Director of Search Marketing, Commerce 360 Daniel Read,VP of Product and User Experience, Ask.com David Bailey, Google Greg Jarboe started out…
20 Ways to NAVIGATE to Higher Conversions
A site’s navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and then in moving them in that direction. If you’re able to implement a solidly developed navigation system on…
Your Mamma Don't Dance and Reciprocal Links Are Not Dead
Yeah, you heard me… that was a slam on your mamma. But that hardly matters now, let’s talk about reciprocal links. They are not dead. I know it and you know it. But for just a second let’s pretend otherwise. A while back there was quite a bit of scare mongering going around the SEO…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
