Posts Tagged ‘search results’

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A site’s navigation structure is extremely important in providing a rich, friendly user experience. Well designed and implemented navigation assists in the process of helping visitors identify sections and pages of the website that interest them and then in moving them in that direction. If you’re able to implement a solidly developed navigation system on your site you’ll also be providing strong visual cues to the depth of content you have available. This alone can be an immediate first-impression indicator of trust.

When a site’s navigation is intelligent, focused and intuitive, visitors have to think less and are able to more immediately find what they are looking for with minimal guesswork or backtracking. This, in turn, will most often translate into better overall conversion rates.

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Yeah, you heard me… that was a slam on your mamma. But that hardly matters now, let’s talk about reciprocal links. They are not dead. I know it and you know it. But for just a second let’s pretend otherwise.

A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. I had a potential client once tell me that so-and-so-big-name-in-the-SEO-industry told them that reciprocal links were dead. I’ve said this before and I’ll say it here again. There is nothing wrong with reciprocal links. It’s all about how you use/implement them that matters. No, reciprocal links are not dead and now I have the proof.

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Remember when Yahoo and Google were best buds? Well, more like Yahoo was the King and Google did his search work.

Searching for “Yahoo Powered by Google” doesn’t return much today, but there was a time when people “searched” for things on the web rather than “Googling” them. In fact, people didn’t really care so much about search engines- the web was a simpler place where you could find what you were looking for on a portal, and sodas only cost a dime.

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