Posts Tagged ‘security’

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This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers issues regarding site pages that outline your privacy and security policies as they relevant to the site visitor’s needs.

Why this is important: While most visitors won’t read Privacy and Security pages, they do provide necessary assurances that visitors look for in terms of being able to trust you. However, when visitors do click into these pages need certain information needs to be presented to them to ensure their needs are met.

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Recently, there has been a rash of automated hacker attacks, defacing websites across the globe that don’t employ adequate security measures. Earlier this week, several friends of mine had their sites hacked and defaced. Most of these attacks don’t come from experienced hackers — they come from script kiddies employing automated scripts and a network of compromised computers (botnets). Even though these junior hackers may be inexperienced, they know enough to take down your site, and I don’t need to explain how much that can cost your business in lost revenue.

Don’t worry though, there is a simple solution that will reduce your site’s susceptibility to these attacks, and buy you some time to plug security holes. It’s relatively easy to implement, even if you’re not a security expert.

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