As our plane touched down in Vegas I had already finalized a firm and responsible schedule in my mind which included lots of rest for the morning ahead. By the time our limo pulled up to our hotel, I had made some serious alterations to my schedule; Forget the Schedule, allow Sin City to lull…
Tag Archive: SEM Discussions & Blogs
Webmaster World's PubCon WrapUps
Over the next few days the Pole Position Marketing team will be posting their session notes from PubCon. Since I was invited to PubCon via our good friends at Search Engine Guide, I have posted my PubCon notes on the blog over there. That link will take you to my thoughts on the conference as…
What Do Search Engines Really See?
A question has come up over at High Rankings Forum about where text should be placed on the page, or if it even matters. Many in the SEO community disagree on this issue. Some will say the search engines will find the text no matter what so it doesn’t matter where it’s placed, while others…
Top SEO Excuses
At the risk of pointing out a very clever competitor, run a search on Google for five SEO excuses. The first five results are as follows: Not only did this guy get all five of his excuses listed first, but take a look at the sub domains and read them out. Pretty clever. Hat tip…
Single-Serve vs. All You Can Eat SEO
I’ve always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two different types of service. Single-Serve SEO: These firms provide a proposal for optimizing your entire site or optimizing for a set number of keyword phrases….
Ask Not…
If you’re like a lot of people, you use Google by default. You’ve been told that their results are superior over the other engines and, well, since everybody’s using Google, you do to. But did you ever wonder what how those “other” search engines measure up? Jennifer Laycock spent a week using only Ask.com for…
How do You Define Success?
J. Albright asked a compelling question over at Small Business Brief Forum: This past weekend I was reading a book by Wallace D. Wattles called “How To Get What You Want.” In that book, in the first chapter, Wattles defines success as: “Getting what you want is success.” I really liked that definition. It’s simple,…
Would You Pay Someone to Blog For You?
That question was raised over at the Small Business Ideas Forums. Blogging certainly has its benefits and even Google engineer Matt Cutts has suggested that blogs are a great way to generate natural links. The problem is, most people running a business feel they don’t have time to blog. I know that I often feel…
What PPC Pricing Models Are Best
An old conversation has resurfaced on the Search Engine Watch Forums regarding PPC pricing models. One member suggested that he charges 10% of the marketing budget which drew this response: I believe there would be a conflict of interests if I suggested my customers they should increase their budget, because I would increase my revenues…
Duplicate Content Options
If you are worried about having duplicate content on your site, its probably not a good idea to swap that duplicate content with other duplicate content. A Search Engine Roundtable Forums member posted a question about his own duplicate content issues and asked if it using WikiPedia’s content was a solution. Here’s RusyBrick’s response: I…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
