Multimedia Track, Tuesday 3:15 – 4:30 PM
Video Search Optimization
Moderator: Sapna Satagopan, Associate Analyst, JupiterResearch
Gregory Markel, President, Infuse Creative, LLC
Jeremy Clem, DoubleClick
Sherwood Stranieri, Search Marketing Director, Catalyst Online
Stephen Baker, Chief Revenue Officer, Everyzing
Conversion Track, Tuesday 10:30 AM – 12:00 noon
Web Analytics & Measuring Success Overview
Moderator: Alan Dick, General Manager, Vintage Tub & Bath
Matthew Bailey, President, Site logic Marketing
Lionel Largaespada, Group Account Director, Fathom Online
Laura Thieme, PresidentBizresearch
Searcher Track, Monday 2:00 – 2:30 PM
Personalization, User Data & Search
Moderator: Chris Sherman, Co-Chair, Search Engine Strategies, San Jose
Jonathan Mendez, Chief Strategy Officer, OTTO Digital
Richard Zwicky, CEO, Enqisite
Dave Davies, CEO, Beanstalk Search Engine Positioning
Gordon Hotchkiss, Presiden & CEO, Enquiro Search Solutions
Sepandar Kamvar, Google
Searcher Track, Monday 11:00 AM – 12:30 PM
Universal & Blended Search
Moderator: Chris Sherman, Co-Chair, Search Engine Strategies, San Jose
Greg Jarboe, President, SEO-PR
Sherwood Stranieri, Search Marketing Director, Catalyst Online
Bill Slawski, Director of Search Marketing, Commerce 360
Daniel Read,VP of Product and User Experience, Ask.com
David Bailey, Google
Click Z Track, Monday 9:00 – 10:30 AM
Public Relations Train Wrecks in the Interactive Biz: Disaster Can Be avoided.
Moderator: Kevin Ryan, VP, Global Content Directory, Search Engine Strategies & Search Engine Watch
Brad Berenz, Phd. Chief Content Officer, iMedia Communications
Rebecca Lieb, Editor in Chief, ClickZ Network
It’s conference season for us over on the West Coast. Actually, conference season is all year, but I tend to stick to attending those that are close by… which all seem to happen in the last 2/3 of the calendar year. No worries, we’re all geared up to go. Sunday Rob, Diana and I will be heading over to San Jose for Search Engine Strategies.
We’ll all be sporting our new Gas Attendant shirts that we had made up. If you see us floating around, be sure to interrupt, push people aside, tackle whoever is in the way and introduce yourself. Ask us a few questions, buy us dinner… you know… the usual stuff.
Shortly after Sphinn sphunn its way out to the public there were a host of SEOs scrambling to help get the word out on their blogs, writing posts about the new “digg for SEOs”. I’m not much of a newsbreaker here so instead writing about Sphinn without having given it a fair test run, I decided to wait a while. Besides, the word was getting out, all I would have done is just added another “me too” post.
A few days after Sphinn’s release to the public, Matt McGee wrote a post about the Sphinn effect, providing some illustrations as to the traffic increases that were the result of a single story he posted on the site. I wanted to go a bit further and show my results after about two weeks of Sphinning.
Yeah, you heard me… that was a slam on your mamma. But that hardly matters now, let’s talk about reciprocal links. They are not dead. I know it and you know it. But for just a second let’s pretend otherwise.
A while back there was quite a bit of scare mongering going around the SEO industry about how reciprocal links were dead. I had a potential client once tell me that so-and-so-big-name-in-the-SEO-industry told them that reciprocal links were dead. I’ve said this before and I’ll say it here again. There is nothing wrong with reciprocal links. It’s all about how you use/implement them that matters. No, reciprocal links are not dead and now I have the proof.
Last year I decided to run my own test so I could refute what I already knew to be true. Yeah, I know, who cares about reciprocal links now, right? The fear tactics have run their course and, frankly, nobody is engaged in old-school mass reciprocal link swapping (for the love of God people, if you’re still doing that, knock it off!) But for the sake of science and posterity, I now, over a year later, present the results of my (almost forgotten) reciprocal link test.
Processes and checklists are an important part of my daily routine. I’m a very process oriented individual. Give me a checklist and I get things done. Give me a job without a checklist and I’ll create one. Give me a job that falls outside of the routine or is difficult to put into a checklist and I’m screwed!
I like to create systems for everything that I do and SEO is no exception. While not every aspect of search engine marketing can be programmed, categorized or easily referenced, (I have a mighty team to handle that stuff!) the bulk of the work can at least be outlined into a handy check list. With no further ado, I give you…
Two years ago I put together a post about what I thought was the perfect SEO firm. I revisited that post this morning as I was looking at one of our white boards that had a list of positions that we have filled and positions that we want to fill in the coming months. My list of positions required for good SEO has not changed a whole lot in the last couple of years, although some minor modifications are needed.
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
