I posted an article over at Search Engine Guide discussing the recent slow down in growth in online sales as noted by the NYT. In it I discuss the math behind the slowdown and touch briefly on one of the reasons mentioned and how that’s just good for business. Click the above link to read…
Tag Archive: SEM News & Trends
Stepping Stones Of User Conversions: A Step-By-Step Guide
Let’s face it, in a world where almost every conceivable metric of analyzing your website traffic is available to you, the only metric that really truly matters is conversions. Click through rates, page views, time spent on site, number of pages read, entrance and exit points, abandonment; all of these metrics are fantastic, but if…
Twitter for Business: Toy or Tool?
Is Twitter just the newest, shiniest yet useless Web 2.0 toy or a powerful way for your business to connect with your customers? It’s up to you to answer that. For the last year or so since it launched, I’ve avoided Twitter like the plague. I may be an internet addict and the typical gadget-fixated…
All Roads Lead to Congestion: Weighing in on Universal Search, Part II
With Google’s new universal search being rolled out the concept of “top search engine rankings” changes dramatically. On one hand a first page ranking is much more difficult to achieve, and on the other, there are now more ways in which to achieve a first page ranking. Here is a quick rundown of possible results…
Mmmm! Tasty Search Goulash: Weighing in on Universal Search
I’ve had some time to consider Google’s new universal search that they are implementing in their search results. What I see makes me think of this in terms of search goulash. Mmmm! a (not-so) tasty combination of everything I didn’t want in my search with some stuff I did thrown in. First a little goulash…
Have You Experiemented With Google Search
Google recently added “Experimental Search” to their labs. I’ve outlined some of the cool stuff over at Search Engine Guide. Experiment away!
Poll: Would You Digg or Bury Digg.com?
I’m fascinated by the way Digg works, specifically the whole idea of burying article. What are the reasons Diggers bury articles? Well, according to Digg they are: Duplicate Story Spam Wrong topic Inaccurate OK, this is lame Let’s take these one at a time:
Review of SEOMoz's Search Engine Ranking Factors V2
SEOMoz’s recent release of Search Engine Ranking Factors Version 2 has generated a lot of buzz within the SEO industry. More accurately it has received tremendous praise and is being hailed as the “final answer” to search optimization for Google. After carefully reviewing this hopeful work which is said to; “…represent the collective wisdom of…
Is it Free Help or ROI?
Rand Fishkin and Aaron Wall often amuse me. Here are two of the biggest names in the SEO industry, both responsible for helping businesses improve their business models, conversions, and overall success. But both routinely ask others to help them with their own business models. No, this isn’t a criticism, just something I find amusing….
Surviving Personalized Search: A Guide for SEO’s
There is a great deal of talk within the search marketing world concerning the future introduction of personalization factors into search as a way to improve SERPS relevancy. Many regard this as the death of SEO. It is reasoned that if each user is getting a unique and personalized search experience; the SEO cannot deduce…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
