Question: Is SEO a long-term process or can there be a quick fix solution?
Before all you SEOs raise your hand with the answer, lets take a minute to analyze the basis of the question for all the small business owners out there.
A lot of businesses are looking for ways to grow their companies without increasing long-term costs. They want profits, and in order to be (and remain) profitable, they have to keep expenses down to a minimum as much as possible. After all, the more you spend, the less profits you have in your pocket, right?
This is an unfortunate mindset when it comes to SEO and SEM. Instead of looking at them as an investment that will grow their businesses, owners hope that both SEO and SEM can provide quick-fix solutions that will bring an influx of new customers and soaring profits. And somehow, magically, that influx is expected to stay strong, even without any ongoing marketing efforts.
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Google Correlate: A New Way to Research Keyword Popularity and Trends
Google has created a new tool to help you correlate search trends with any other data you might want to throw in. It takes a look at your trending pattern and shows matching patterns. You enter a data series and get back a list of queries whose data series follows a similar pattern. You must remember that correlation doesn’t necessarily equal causation, but can likely find some great insights here into search strategy.… Continue Reading