I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don’t. Many developers do have a solid grasp and understanding…
Tag Archive: SEM
Is SEO a Long-Term or a Quick Fix Issue?
Question: Is SEO a long-term process or can there be a quick fix solution? Before all you SEOs raise your hand with the answer, lets take a minute to analyze the basis of the question for all the small business owners out there. A lot of businesses are looking for ways to grow their companies…
PPC News: Ad Formats Changing Faster Than the Weather in Ohio
Google has created a new tool to help you correlate search trends with any other data you might want to throw in. It takes a look at your trending pattern and shows matching patterns. You enter a data series and get back a list of queries whose data series follows a similar pattern. You must remember that correlation doesn’t necessarily equal causation, but can likely find some great insights here into search strategy.
Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
I started this series looking at the differences between print readers and web readers. This is critical to understand before moving forward with your online public relations material. We cannot expect to reach online readers the same way we reach those that are offline. We can’t just do the old-world methods in a new-world medium….
Dynamic Keyword Research – Stay in Front of Your Competition
Google has this tool called Insights for Search. At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords. Not many insights there, right? I mean, all you really have to do for search engine marketing is keyword research with one of the many tools available to you out there and you can easily line up the keywords that you want to go after by search intent and volume, right?
Can't Afford SEO? Can't Afford NOT to SEO!
One of the questions that I keep hearing from small business owners every year is this: How can a small business like me afford SEO/SEM? It’s a fair question coming from budget-conscious business owners. Not everybody can afford SEO. But, nobody can afford NOT to SEO.
Is Your Online Marketing the Camry or the BMW? Probably Neither.
Online marketing, like many other things in life, has several levels of, um… let’s call it “luxury”, for lack of a better word. You go from your basic model online marketing campaign (which is often someone who simply knows you have to edit some meta tags) all the way through to the most luxurious, no-holds-barred,…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
