SEOs don’t build websites; they build web presence.
SEOs don’t design websites; they make your website more usable.
SEOs don’t build links; they build relationships.
SEOs don’t socialize your content; they communicate your value.
SEOs don’t spam keywords in content to rank; they integrate key words into content to sell.
SEOs don’t sell your products/services; they help you attract buyers for you to sell to.
SEOs don’t drive traffic; they drive customers.
In an effort to provide clarity between SEOs and their clients, I created a bill of rights for SEO clients. This post covers the bill of rights for the SEOs.
I.
Receive payment from the client for entire amount contracted.
A contract is a contract. If you change your business model, rethink SEO or decide to invest in other marketing avenues, you still have an obligation to fulfill your end of the SEO agreement. If you really want out, talk to your SEO about a proper buyout of your SEO contract.
There are clients SEOs love to have… and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out every client that isn’t the “perfect client” (and those that do generally work only for themselves.)
Being the perfect client may not be attainable, but you can certainly avoid being the bad client nobody wants. Here are seven things bad SEO clients do:
Some SEOs are better at running a business than they are at doing SEO. Others are fantastic at SEO but have poor business practices. But the really bad SEOs have poor business practices that translates into poor SEO, and therefore poor client results. Not all bad SEOs are crooked, but that doesn’t make you want to hire them anymore.
How do you know that good SEOs from the bad ones? How can you tell those that know what they are doing from those that don’t? It’s not always easy, but there are some tell-tale signs. Here are seven things that bad SEOs do:
It’s amazing how much can get accomplished when you’ve got a good client and a good SEO working together. Unlike many other forms of advertising and marketing, the success of an SEO campaign can often depend on the client, and their involvement/interaction with the SEO. Good SEO clients know what is needed to help the SEO succeed but don’t stand in the way of that success.
Having a successful business and/or marketing campaign doesn’t happen passively. It happens with deliberation and intent. The client cannot completely pass off responsibility for her success onto the SEO, but must take actions to ensure the SEO can be successful for her.
Here are seven things good SEO clients do:
SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading blogs, attending a conference, or participating in online webinars. If you are an SEO, or you have or will hire an SEO, there is a relationship issue that is part of any good business strategy.
That relationship feeds into the long-term success of your business. How the SEO engages with you–the client–can make or break your success. Everybody wants a good skilled SEO. But you should also want one that’s good at business as well.
Here are seven things that good SEOs will do:
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
