A new study shows that a majority of companies (64%) fail to implement some or all of their SEO company’s recommendations. According to the study the primary reasons company’s failed to implement the recommendations provided by their SEO were as follows: 33.6% – Lack of human resources to implement the change 16.8% – Lack of…
Tag Archive: SEO / SEM Research
Marketing Defined
Do you know what customer acquisition cost means or what a volunteer directory is? If not, then you should check out the Internet Marketing Dictionary. This dictionary is full of hundreds of terms related to internet marketing and marketing in general. The definitions are easy to understand and explain the term well. This can be…
The Rythms of the Search Algos
Since there are some people who really like to try to figure out the search engine algorithms, I’ve tried to appeal to them by finding three articles that are right up their alley. Whether it be questioning if this practice of chasing the search engine algos is wise or foolish, or if you are just…
Competition Analysis: Part 1
This article by Dave Davies is the first part in a two-part lesson on analyzing the competition in terms of search engine rankings. The first part explains onsite factors while the sencond part will explain offsite factors such as PageRank. “Onsite factors of your website are the easiest to address as they are factors which…
Wordtracker's New Keyword Research Guide
Wordtracker just released a keyword reasearch guide which is “a practical guide that features nine marketing experts as they advise a fictitious vegetarian dog food company.” You can also download the whole report. It’s pretty interesting to read and there’s some tips on how to use Wordtracker and its advanced features. Check it out.
What's with ALT tags?
You may have done this yourself or maybe you just know of someone who did; stuffing keywords in an ALT tag for a picture. That’s no good. “Why?” you might ask. Well, because new research has basically concluded that the top three search engines don’t consider ALT tags anymore, or at least they give very…
Correlation Does Not Equal Causation
Jill Whalen gives some good down-to-earth advice about SEO and many of the problems that even SEO pros have. For example, many optimizers will make a change to their site and see that their rankings have changed also, so they think that because of the changes, those two things are related. Your rankings will always…
What SEM Means for Real Estate
People say that we are in a real estate bubble that is about to burst. When or even if the bubble bursts, real estate businesses need to be on their toes. There is some help however, because Bill Wise and Dave Pasternack have some information they would like to share with you about Search Engine…
Optimize News Articles and RSS Feeds for SEO
Sometimes normal SEO on a site is not enough to increase search rankings. RSS feeds and News articles can also be optimized, possibly giving your site that extra boost it needed. “Most companies today have already invested in the search engine optimization (SEO) of their web site to improve search engine rankings by keyword. However,…
Using Search for Search Research
Maybe I’m the only one who does this (though I suspect not) but I find myself using search as a means to find better keywords to use to search what I want to find. A lot of recent studies are showing that usage of 3 and 4 word searches is on the rise. Of course,…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
