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Tag Archives: SEO

Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Just Isn’t Enough To Succeed Anymore

Good Web Marketing Title Image

As a web marketer for over 15 years I know the benefits of a good SEO/Social Media/Conversion Optimization/Content Marketing campaign. The number of businesses who have succeeded by implementing solid web marketing campaigns is beyond numbering. But not every business that places a heavy emphasis on SEO succeeds. Sometimes, SEO cannot save your business, only you can!

When the Pole Position Marketing Pit Crew begins analyzing a website and starts building a web marketing strategy, we see a lot of things that fall outside the scope of “web marketing” in general. In short, we see a lot of the shortcomings built into the business. The fact is, it’s impossible for us to develop a successful marketing campaign without first understanding, and second, addressing other business issues. While web marketing primarily deals with how visitors find and interact with the site, if the behind-the-scenes stuff is broken, there isn’t an SEO campaign in the world that will make it succeed. Why? Because Google wants to drive people to great sites that people love. Read more - see the full post at Search Engine Guide.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How Social Correlation Impacts SEO

How Social Correlation Impacts SEO

 

Social Media

Many businesses jump on the social media bandwagon for no other reason than because someone told them they need to be doing it. While that may be true, it’s kind of like being told you should stop at the gas station but not knowing if it’s because you need to get gas, grab a quick snack, or use the restroom!

Maybe you understand that social media helps improve your rankings. But what does that mean? How does good social media correlate to increased search engine rankings?

Let’s take a look at a number of benefits of social media that feed directly into the ranking metrics that search engines use when ranking pages.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

How You Can Survive the Online Marketing Onslaught

An overwhelmed marketing expert

Being in the web marketing industry for as long as I have been gives me a unique vantage point. One thing that continually amazes me is both the changing nature of web marketing and its remarkable consistency at the same time. In the grand scheme of things, good SEO is still good SEO. What works today also worked in 1998. However, the same can’t be said in reverse, many tactics that SEOs used back in 1998 clearly no longer work today.

That’s the consistent part. So what’s changed?

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Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

As An SEO Client You Can Push These 5 Things Off Your Worry Plate

SEO worry free zoneWhen you hire an SEO to optimize your website, you want them to be successful. Trust me, in order to retain your business, the SEO will want the same. In order to achieve success the two entities must work together. There are aspects of your business that nobody understands better than you, in the same regard there are details of your optimization campaign best left to the SEO.

In my latest post on Search Engine Journal, I share five things, you as the client, should never have to worry about.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Questions Every Web Developer Should Ask

businessman checking off a listWhen it comes to websites, there’s a history of disconnect between SEOs and web developers. An SEO is concerned with optimizing usability and site structure. A web developer is concerned with function of code and site design. In order for a website to perform at its greatest potential, the two disciplines must make nice and work together. If the two can work in tandem from conception through the launch of a site, a lot of time and energy can be spared from reworking what has already been done.

To help this process go as smoothly as possible, I’ve created a list of questions in my latest Search Engine Land post, 100+ Questions You Must Ask When Developing A Web Site.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Final Lap: Winning Web Marketing Reads–May 2014

A Weekly Review of Web Marketing ArticlesIt’s hard to keep up on the latest thought leadership, ideas, trends and news in the web marketing industry, which is why we bring you the Final Lap. Each member of Pole Position Marketing Pit Crew, and the office alter ego, Max Speed, bring you their winning article to help your business.

Topics include SEO, paid search, usability, link building, local search, content marketing, social media and other areas of marketing and business. Plus, you’ll find articles that have earned “honorable mentions” and are also worth a read. Enjoy and feel free to comment with your winning articles.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Types of Keywords to Avoid

Keywords to Avoid I understand. You have a reason for going after specific keywords. However, targeting certain types of keywords is a waste of time and effort. Why? They won’t perform as expected. Sure, they might bring traffic to your site, but they likely won’t increase conversions.

But, what types of keywords should you avoid? Find out in my latest post on Search Engine Journal, Lessons in Keyword Stupidity.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Ask the Pit Crew: Why Aren’t People Buying on My Site?

Ask the Pole Position Marketing Pit CrewMembers of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro.

Have a question you’d like answered?Ask the pit crew!

This Week’s Question:

Why aren’t people buying my stuff when they come to my site?

Stoney deGeyter’s Answer from an SEO Perspective:

Oooh, now that’s a loaded question.

Ok, let’s assume that your stuff isn’t totally craptastic and that you are, in fact, selling high quality products or services. Let’s also assume that you’re competitive on pricing, guarantees, shipping policies, etc.

So what does that leave?

Two things: 1) your site just isn’t that usable or 2) you have no real credibility. If you want to get sales, both must be improved.

Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Final Lap: Great Reads for the Week Ending Sept. 13

A Weekly Review of Web Marketing ArticlesSeveral members of the PPM Pit Crew were up in Cleveland earlier this week for SEMCLE+’s local search event with David Mihm. I bummed a ride and tried to stalk research where William Shatner was staying for his Content Marketing World appearance. I came up empty handed. I went to all of the likely downtown hotels. No one registered under Shatner or Kirk. #fail

If you didn’t get to see Shatner’s keynote at Content Marketing World, Kapost has a great post with three marketing lessons from his presentation. Even if you’re not interested in the marketing lessons (which you should be), the post also includes three fun Capt. Kirk gifs.Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Final Lap: Great Reads for the Week Ending Sept. 6

A Weekly Review of Web Marketing ArticlesAnother week, another article in the digital marketing world mentioning Star Trek! Thanks to Orbit Media’s email yesterday, I learned there are 7,983 people on Twitter with the term “Star Trek” in their bio.  Do you know how to find them and target your sharing? Andy Crestodina, one of the founding Orbiteers, wrote a great article on Twitter targeting this week. Stoney should get to know the 31 people mentioned in the article that love zombies and SEO!

Here’s what the rest of the pit crew has been reading:Continue Reading


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.