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Tag Archives: SEO

Everything You Need to Know About SEO From 12 Stoney deGeyter Quotes


Stoney deGeyter quotes

My husband and I are big fans of Jim Gaffigan and The Jim Gaffigan Show. As a pale, food-loving, Catholic parent, I just relate to him.

So what the heck does that have to do with SEO? Well, not too long ago, I stumbled upon an article “Everything You Need to Know About Parenting in 12 Jim Gaffigan Quotes.” And just as parents can learn a lot (or at least get a good laugh) from the wisdom of a man raising five children, we can learn about SEO by those who have been in the trenches for awhile, particularly our own Stoney deGeyter. While these quotes won’t be as funny (at least intentionally) as Mr. Gaffigan’s, I think they drive home a lot of the main points that web marketing professionals need to keep in mind as they navigate the complicated and ever-changing SEO landscape.

So without further ado, here’s everything you need to know about SEO in 12 quotes from Stoney:

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Stop Leaking Link Juice With New WordPress Plugin


WP Function Links WordPress Plugin

WP Function Links is a plugin designed to fill an odd gap in the SEO world. Many times a website will need a link to a page for users to use briefly or in the background, and we really don’t need search engines to see or care about this link. What might such a link look like? Perhaps the easiest example is a login page. Login pages rarely contain much content, and it needs to be linked to from almost every page. This is leaking link juice all over your site!

What if we told you that it didn’t have to be like this? What if I told you that we have created a plugin to help fix this exact issue?

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Why You Can’t Half @ss Web Marketing

Web Marketing Requires the Whole Ass

So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I think you are going to be sadly disappointed in the results! Once upon a time in a marketing world far, far away, that may have been good enough to get you decent search engine rankings. Today, focusing only on traditional SEO is, quite frankly, half-assing it. As I like to say, if you are going to succeed in web marketing, you need the WHOLE ass. Find out exactly what that means in my latest LinkedIn article.

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Image Optimization Matters – Don’t Forget About It!


Image optimization matters

In all the optimization people do, they often forget about the value of optimizing images. I’m not talking about optimizing images on a page to help the page rank better in search results but rather optimizing images so the images themselves can rank and drive more clicks to your site through visual appeal.

Image optimization can be an important avenue for drawing in traffic from image search as well as social shares. A good image can compel a click through to your site just as well as a good headline!

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SEO Red Flag: “Links Don’t Matter”

SEO Red Flags - Links Don't Matter

Every once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant shifts in search algorithms, and cracking down on links has been one of the primary focuses at Google. But no where in there did links suddenly become irrelevant.

Google even stated that they made an attempt at removing link signals completely from their algorithm and, well, the result was not what they had hoped. Which tells us that links, at this point in time, are still valuable.

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I Know Why Your Blog is a Ghost Town. Do You?

blog ghost town

So your posts aren’t getting read.

You’re publishing regularly, you socialize your posts, and you even engage with influencers online. But for whatever reason, your blog traffic isn’t what you hoped. What can you do?

Let’s start with the assumption that your content is good. You know your subject matter, and your posts are truly helpful to the audience you want to reach. Let’s also assume that your writing is easy to read, you add visual appeal to each post, and you’re actively promoting it. Yet given all that, your readership isn’t growing.

You may not know the problem, but I do!

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Make Sure Your Awesome Content Gets Found – Optimize It!

The importance of content optimization

SEO (Search Engine Optimization, for you noobs) is less about working keywords into content than it is about ensuring the messaging of the content aligns with the visitors’ needs. Keyword integration is a valuable part of that, but the keywords are more about using the language your audience uses than anything else.

More than anything, though, SEO is about uncovering and fixing website problems that can prevent your awesome content from being found in the first place. In addition to optimizing for keywords, it’s the job of the SEO to find solutions for hidden site architectural issues, navigational problems, site speed issues and usability concerns.

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Avoid “SEO Creep” (And Unnessary Site Rebuilds)

Avoiding SEO Creep

Search engine optimization is awesome. But just like with everything else, sometimes you need to go back and look at what you’ve done and make sure it all still is relevant and works the way you expect. Unfortunately for many organizations, what they find is SEO that might have worked awhile ago but doesn’t now. The only way to fix it is an entire site rebuild. Granted, site rebuilds are needed every few years anyway, but sometimes “SEO creep” can force you to rebuild more often than you normally would. My latest article for Search Engine Journal tells you how you can avoid this nasty SEO creep and the site re-dos it causes.

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My Beef with Mark Cuban About About Websites and Marketing

Mark Cuban is wrong

OK, I have never claimed to be the smartest person in the world, or even in the room at any given time. And I certainly don’t think I’m smarter than billionaire investor Mark Cuban of Shark Tank. But I do have to call him to task a bit on some advice he gave to one of the companies he invested in. What’s my beef? Find out in my latest LinkedIn article.

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Yesterday’s Algorithms are Dead Today. Today’s Algorithms Will Die Tomorrow.

Focusing on user factors can help lessen the impact of algorithm changes.

Too many SEOs rely on the search engine algorithms of today to guide their SEO. The problem with that is that algorithms change. Yesterday’s algorithms are gone, today’s algorithms will be dead tomorrow, and tomorrow’s algorithms will be out of date before the next presidential scandal is pushed out of the news cycle by the next scandal.

Search engines change their algorithms as a means to combat manipulation. The problem is, as long as there are algorithms, there will be people trying to manipulating them. So that means algorithms are in a constant state of flux.

But it’s not just spam tactics that get tossed to the wayside. Sometimes legitimate optimization tactics–those designed solely for the purpose of giving value to website visitors–can get thrown away too. Not to anyone’s particular fault, it’s just that signals that were once considered important or valuable are truly less so today. A great example is the Yahoo! Directory. For years getting listed in this directory was an important part of SEO and was a legitimate search ranking signal. Today, not so much. The Yahoo! Directory closed it’s doors in 2014.

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