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Tag Archives: SEO

I Know Why Your Blog is a Ghost Town. Do You?

blog ghost town

So your posts aren’t getting read.

You’re publishing regularly, you socialize your posts, and you even engage with influencers online. But for whatever reason, your blog traffic isn’t what you hoped. What can you do?

Let’s start with the assumption that your content is good. You know your subject matter, and your posts are truly helpful to the audience you want to reach. Let’s also assume that your writing is easy to read, you add visual appeal to each post, and you’re actively promoting it. Yet given all that, your readership isn’t growing.

You may not know the problem, but I do!

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Make Sure Your Awesome Content Gets Found – Optimize It!

The importance of content optimization

SEO (Search Engine Optimization, for you noobs) is less about working keywords into content than it is about ensuring the messaging of the content aligns with the visitors’ needs. Keyword integration is a valuable part of that, but the keywords are more about using the language your audience uses than anything else.

More than anything, though, SEO is about uncovering and fixing website problems that can prevent your awesome content from being found in the first place. In addition to optimizing for keywords, it’s the job of the SEO to find solutions for hidden site architectural issues, navigational problems, site speed issues and usability concerns.

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Avoid “SEO Creep” (And Unnessary Site Rebuilds)

Avoiding SEO Creep

Search engine optimization is awesome. But just like with everything else, sometimes you need to go back and look at what you’ve done and make sure it all still is relevant and works the way you expect. Unfortunately for many organizations, what they find is SEO that might have worked awhile ago but doesn’t now. The only way to fix it is an entire site rebuild. Granted, site rebuilds are needed every few years anyway, but sometimes “SEO creep” can force you to rebuild more often than you normally would. My latest article for Search Engine Journal tells you how you can avoid this nasty SEO creep and the site re-dos it causes.

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My Beef with Mark Cuban About About Websites and Marketing

Mark Cuban is wrong

OK, I have never claimed to be the smartest person in the world, or even in the room at any given time. And I certainly don’t think I’m smarter than billionaire investor Mark Cuban of Shark Tank. But I do have to call him to task a bit on some advice he gave to one of the companies he invested in. What’s my beef? Find out in my latest LinkedIn article.

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Yesterday’s Algorithms are Dead Today. Today’s Algorithms Will Die Tomorrow.

Focusing on user factors can help lessen the impact of algorithm changes.

Too many SEOs rely on the search engine algorithms of today to guide their SEO. The problem with that is that algorithms change. Yesterday’s algorithms are gone, today’s algorithms will be dead tomorrow, and tomorrow’s algorithms will be out of date before the next presidential scandal is pushed out of the news cycle by the next scandal.

Search engines change their algorithms as a means to combat manipulation. The problem is, as long as there are algorithms, there will be people trying to manipulating them. So that means algorithms are in a constant state of flux.

But it’s not just spam tactics that get tossed to the wayside. Sometimes legitimate optimization tactics–those designed solely for the purpose of giving value to website visitors–can get thrown away too. Not to anyone’s particular fault, it’s just that signals that were once considered important or valuable are truly less so today. A great example is the Yahoo! Directory. For years getting listed in this directory was an important part of SEO and was a legitimate search ranking signal. Today, not so much. The Yahoo! Directory closed it’s doors in 2014.

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My Answers to “10 Burning Questions” on Content, PR, and SEO

web marketing questions

 

Ever want to pick my mind for my thoughts on some of the biggest topics in Internet marketing? Karan Sharma at linkbird has done it for you! They picked little ‘ol me to participate in their “10 Burning Questions” series. You can read my answers to some common web marketing questions all in one place.

Read the bog to learn how to make your content stand out, why content is important, how to keep up with content production, and how to “win” in search engine rankings.

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Entrepreneurship Series at Hudson Library & Historical Society

As part of the Hudson Library & Historical Society’s ongoing Entrepreneurship Series, Pole Position Marketing President Stoney deGeyter will discuss “How to Build an SEO Campaign That Outsmarts, Outperforms, and Outlasts Google.” Attend this free event to learn the challenges of building a strong web presence, how to be extraordinary, and what your site needs to break through the Internet clutter. Click the website link under “Details” to register today!


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

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Can You Survive On Social Media Alone?

Social Media Tree

More and more, it seems as if we are living in a social media world. More people are looking at investing in building up their social presence, and much of it comes at the expense of other viable online marketing strategies. The question many businesses are asking is, “Can I survive on social media alone?”

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....

Can Good SEO Be Done Overnight?

Good SEO

People are often looking for quick results, especially in SEO. Unfortunately, there is no such thing. There is no secret tool, trick or solution to achieving good SEO and rankings overnight. [Tweet This] And even the best SEO can’t be done in a short span of time. It’s an ongoing effort.

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