As part of the Hudson Library & Historical Society’s ongoing Entrepreneurship Series, Pole Position Marketing President Stoney deGeyter will discuss “How to Build an SEO Campaign That Outsmarts, Outperforms, and Outlasts Google.” Attend this free event to learn the challenges of building a strong web presence, how to be extraordinary, and what your site needs to break through the Internet clutter. Click the website link under “Details” to register today!
More and more, it seems as if we are living in a social media world. More people are looking at investing in building up their social presence, and much of it comes at the expense of other viable online marketing strategies. The question many businesses are asking is, “Can I survive on social media alone?”
People are often looking for quick results, especially in SEO. Unfortunately, there is no such thing. There is no secret tool, trick or solution to achieving good SEO and rankings overnight. [Tweet This] And even the best SEO can’t be done in a short span of time. It’s an ongoing effort.
Another year, another 67 blog posts. Yes, I have been quite busy (did I mention I also published a book in 2014?). But which posts really resonated with our audience? Check out my top 10 blog posts of 2014 and be sure to click through to read any articles you may have missed!
One of the early misconceptions about SEO is that it’s a job for the IT department. Of course, back when SEO first came about, just about everything computer related was considered a function of the IT department!
But many still hold to that concept that SEO, and web marketing at large, is something the computer guys can do. While many are starting to understand that the IT guys know very little about web marketing, there are still those that haven’t fully grasped the “marketing” part of the equation.
We all know that search engines look at the quality of a page as part of determining its relevance for a particular search. While search engines might use different algorithms for determining relevance for paid and organic results, the idea behind page quality is the same. The higher relevance a page has to the topic, the higher placement it will achieve.
We often think of PPC landing pages and optimized pages as being two separate pages altogether. But in many cases they can be one in the same. Landing pages need to be optimized, and optimized pages need to act as effective landing pages. The goal for both is the same: Get the sale!
I’m totally on board with the redefining of SEO to “Search Experience Optimization.” I’m not the first to suggest such a change in the meaning of SEO, but I think that it is a much better definition of what true SEO is today.
Search “engine” optimization is all about rankings. If we are optimizing sites for search engines, then it implies that rankings are the goal, rather than an avenue to drive traffic. But the search engines are not our customers, people are. So talking about SEO in terms of search “experience” optimization is much closer to the mark. The goal is to optimize our site for the visitor that comes through search. It covers rankings and usability of the site.
Social media has become the medium by which everyone shares what they like or dislike (when will they come up with a button for that?), love or loathe. So, as not to be left out of the party, search engines look for ways to incorporate social signals into their ranking algorithms.
In my latest post on Search Engine Journal, I share why social media has changed the SEO landscape forever—and why that’s not a bad thing. For example, links are less important today, while sharing quality content via social media is a smart move for your business. Find out why SEO just isn’t as effective anymore without an assist from social.
There are two reasons to register a domain name for longer periods of time: 1) you plan on being in business for years to come and 2) you want whatever smidgen of ranking value you might get out of that.
In the grand scheme of things, registering your domain for more than a year at a time is very, very, very low on the SEO priority scale. But as a firm believer in baby steps SEO, even the smallest of small things can make a difference when it matters.