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Tag Archives: SEO

Back to the SEO Future: Insights and Predictions From SEO Pioneers

Back to the SEO Future

Last week, we listed some of the “SEO’s of the 90’s,” those who were in the industry before it was even called SEO and who are still “rockin’ it” today. The awesome thing about this industry is that there seems to be a particular willingness to help each other out. So when we reached out to these SEO’s, we not only found several who were willing to answer some questions about the past, present and future of SEO, but they went above and beyond, as you will see from their extensive answers below. These people are legends, and we are honored to feature their insights here.

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SEOs of the 90s Who Are Still Rockin’ It Today

SEOs of the 90s
I just went to my 20th high school reunion. 20 years? Seriously? Where has time gone?!?

Like many high school grads/college students, I struggled with the age old question, “What am I going to do with my life?” It’s a question that wouldn’t be fully answered until I was well into my 30’s. But the way I see it, that’s not really my fault. See, when I was considering career options back in the late 90s, SEO and web marketing barely existed. But a number of people were starting to discover it.

It’s those people we pay tribute to in this article: The SEOs who did it before it even had a name. Who gave me an industry to work in. Not only that, but in this “fly-by-night” industry, these SEOs beat the odds and are still active today.

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10 Simple Tips to Teach All Staff to Improve SEO

teaching your staff seo

It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to drive traffic to their websites through a combination of direct, organic and referral traffic. Organic is where search engine optimization (or SEO) comes into play. Successful SEO requires a combination of technical (e.g. URL structure) and content-based (e.g. the words and phrases you include in your content) considerations.

Importantly, the responsibility for SEO doesn’t lie solely with your webmaster. SEO is really, or should be, the responsibility of anyone who creates content for any part of your website.  Your staff can play an important role in ensuring that you’re using the right information, in the right way, to boost results.

What do you—and they—need to know to do this effectively? Stoney deGeyter is CEO of Pole Position Marketing, an SEO firm in Canton, OH; he founded the firm in 1998.   He has literally “written the book” on simple SEO—The Best Damn Web Marketing Checklist, Period! The following are some simple tips* that can help you engage your entire staff in ensuring that your website will gain traction through SEO.

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Starbucks SEO Audit Shows How You Can Overcome Big Brand Goliaths

Starkbucks SEO Audit

Many small-to-medium sized businesses have the tendency to believe they can’t compete with their industry’s Goliat’s when it comes to organic search. While large companies do tend to have more resources, web marketing is a vast landscape. Even Fortune 500 companies, like Starbucks, have additional opportunities to optimize their website and improve the overall user experience, increase conversions and boost search performance.

I chose Starbucks for this audit because they’ve successfully built international brand recognition, to the extent that “Starbucks” is practically synonymous with coffee. Even still, as you’ll see, they have an imperfect campaign. The areas in which Starbucks is lacking are the areas where other, smaller companies can take advantage and grow their online presence, with the real possibility of overcoming “the giant” and gaining a competitive advantage online.

The only way to close the gap is to act, so grab your slingshot!

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Everything You Need to Know About SEO From 12 Stoney deGeyter Quotes


Stoney deGeyter quotes

My husband and I are big fans of Jim Gaffigan and The Jim Gaffigan Show. As a pale, food-loving, Catholic parent, I just relate to him.

So what the heck does that have to do with SEO? Well, not too long ago, I stumbled upon an article “Everything You Need to Know About Parenting in 12 Jim Gaffigan Quotes.” And just as parents can learn a lot (or at least get a good laugh) from the wisdom of a man raising five children, we can learn about SEO by those who have been in the trenches for awhile, particularly our own Stoney deGeyter. While these quotes won’t be as funny (at least intentionally) as Mr. Gaffigan’s, I think they drive home a lot of the main points that web marketing professionals need to keep in mind as they navigate the complicated and ever-changing SEO landscape.

So without further ado, here’s everything you need to know about SEO in 12 quotes from Stoney:

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Stop Leaking Link Juice With New WordPress Plugin


WP Function Links WordPress Plugin

WP Function Links is a plugin designed to fill an odd gap in the SEO world. Many times a website will need a link to a page for users to use briefly or in the background, and we really don’t need search engines to see or care about this link. What might such a link look like? Perhaps the easiest example is a login page. Login pages rarely contain much content, and it needs to be linked to from almost every page. This is leaking link juice all over your site!

What if we told you that it didn’t have to be like this? What if I told you that we have created a plugin to help fix this exact issue?

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Why You Can’t Half @ss Web Marketing

Web Marketing Requires the Whole Ass

So you’re “doing SEO” now. That’s great, really. But if by “doing SEO” you mean that you are doing basic on-page optimization, such as adding some keywords here and there, I think you are going to be sadly disappointed in the results! Once upon a time in a marketing world far, far away, that may have been good enough to get you decent search engine rankings. Today, focusing only on traditional SEO is, quite frankly, half-assing it. As I like to say, if you are going to succeed in web marketing, you need the WHOLE ass. Find out exactly what that means in my latest LinkedIn article.

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Image Optimization Matters – Don’t Forget About It!


Image optimization matters

In all the optimization people do, they often forget about the value of optimizing images. I’m not talking about optimizing images on a page to help the page rank better in search results but rather optimizing images so the images themselves can rank and drive more clicks to your site through visual appeal.

Image optimization can be an important avenue for drawing in traffic from image search as well as social shares. A good image can compel a click through to your site just as well as a good headline!

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SEO Red Flag: “Links Don’t Matter”

SEO Red Flags - Links Don't Matter

Every once in a while, SEOs try to be so cutting edge that they fall off the deep end. In the past few years, there have been some pretty significant shifts in search algorithms, and cracking down on links has been one of the primary focuses at Google. But no where in there did links suddenly become irrelevant.

Google even stated that they made an attempt at removing link signals completely from their algorithm and, well, the result was not what they had hoped. Which tells us that links, at this point in time, are still valuable.

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