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Tag Archives: SEO

Why Searcher Intent Should Direct Your Website Content

searcher intentAs content marketing moves into the mainstream of marketing strategies, you’ll find no shortage of articles being written that tells us how to create content that our customers want. In the world of SEO, you’ll hear a lot about topical optimization and how to create content that stays focused on a single topic in order to be “authoritative.”

But those aren’t the only important things to consider when it comes to creating customer-focused content. Having a thoroughly researched topic does make for great content, but when it comes to search and keyword optimization, you need to go one step beyond that. You need your content to match the intent of the searcher.

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Pole Position Marketing Earns a Top SEO Consultant Designation

Pole Position Marketing Named a Best SEO Company

We are excited to announce that Pole Position Marketing has been named as a top SEO consultant in the United States by Washington D.C.-based research company Clutch.

According to a press release published by Clutch today, their assessment was based on over a dozen quantitative and qualitative factors, including company experience, client list, industry recognition, client reviews and market presence.

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The Most Effective Content Optimization Short Cut That Packs a Punch

content optimization tips

A lot of on-page optimization is focused on keywords. When we talk about optimizing pages we are generally talking about merging keyword topics with content to produce a page that is designed to meet the searcher’s needs. But there is more to optimizing content than just adding in keywords. The web marketer should also be concerned about the messaging of the page, and how to get the visitor from where they are now to where you want them to be.

When done right, this process is very time consuming, especially on sites with hundreds of pages. Unless you have deep pockets to invest a lot of man-hours, optimizing all pages of a large site can take months, if not years.

Instead of performing a complete optimization, one page at a time, there is a short cut that you can take that packs a pretty strong punch. The benefit is more immediate results impacting a bigger portion of your site more quickly. It’s not a replacement for detailed on-page optimization, but it’s a way to get things moving in the right direction.

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Announcing SEOBrain, an Artificial Intelligence Web Marketing Solution

Artificial Intelligence

Most of you probably know by now that Google is migrating to a largely artificial intelligence (AI) algorithm known as RankBrain. Last October, it was announced that RankBrain is the third most important ranking signal used to determine search rankings.

Since that announcement, Pole Position Marketing has been hard at work developing our own AI to give us a unique advantage with Google’s AI, operating under the code name, Project SEOBrain. Today, the PitCrew is pleased to make Project SEOBrain public and unveil Pole Position Marketing’s own internal artificial intelligence system.

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3-Step Process for Extending the Shelf Life of Your Blog Posts

Extend blog post shelf life

First, the bad news. A recent study by Boost the News shows the shelf life of a typical blog post is a week, a month at best. That’s right, all those posts you slave over for hours upon hours are as good as dead within a month.

via GIPHY

Ok, ok, step back from the ledge. There IS good news: It doesn’t have to be this way. In fact, Pole Position Marketing has a number of blog posts published several years ago that are still driving significant traffic to our website. One is even inching up on 9 years!

Not every article will stand the test of time, and many (particularly those making an announcement or providing industry news) don’t need to. But considering all the work you put into them, you do want most of your blog posts to have some staying power. You can give them that longevity with this three-step process:

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Back to the SEO Future: Insights and Predictions From SEO Pioneers

Back to the SEO Future

Last week, we listed some of the “SEO’s of the 90’s,” those who were in the industry before it was even called SEO and who are still “rockin’ it” today. The awesome thing about this industry is that there seems to be a particular willingness to help each other out. So when we reached out to these SEO’s, we not only found several who were willing to answer some questions about the past, present and future of SEO, but they went above and beyond, as you will see from their extensive answers below. These people are legends, and we are honored to feature their insights here.

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SEOs of the 90s Who Are Still Rockin’ It Today

SEOs of the 90s
I just went to my 20th high school reunion. 20 years? Seriously? Where has time gone?!?

Like many high school grads/college students, I struggled with the age old question, “What am I going to do with my life?” It’s a question that wouldn’t be fully answered until I was well into my 30’s. But the way I see it, that’s not really my fault. See, when I was considering career options back in the late 90s, SEO and web marketing barely existed. But a number of people were starting to discover it.

It’s those people we pay tribute to in this article: The SEOs who did it before it even had a name. Who gave me an industry to work in. Not only that, but in this “fly-by-night” industry, these SEOs beat the odds and are still active today.

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10 Simple Tips to Teach All Staff to Improve SEO

teaching your staff seo

It takes a village to build and maintain an online presence these days—with websites remaining the primary central hub for all online activity. Organizations of all stripes work hard to drive traffic to their websites through a combination of direct, organic and referral traffic. Organic is where search engine optimization (or SEO) comes into play. Successful SEO requires a combination of technical (e.g. URL structure) and content-based (e.g. the words and phrases you include in your content) considerations.

Importantly, the responsibility for SEO doesn’t lie solely with your webmaster. SEO is really, or should be, the responsibility of anyone who creates content for any part of your website.  Your staff can play an important role in ensuring that you’re using the right information, in the right way, to boost results.

What do you—and they—need to know to do this effectively? Stoney deGeyter is CEO of Pole Position Marketing, an SEO firm in Canton, OH; he founded the firm in 1998.   He has literally “written the book” on simple SEO—The Best Damn Web Marketing Checklist, Period! The following are some simple tips* that can help you engage your entire staff in ensuring that your website will gain traction through SEO.

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