Members of the Pole Position Marketing pit crew answer your web marketing questions from their unique perspectives with a “bonus lap” by a guest industry pro.
Have a question you’d like answered?Ask the pit crew!
This Week’s Question:
Why aren’t people buying my stuff when they come to my site?
Stoney deGeyter’s Answer from an SEO Perspective:
Oooh, now that’s a loaded question.
Ok, let’s assume that your stuff isn’t totally craptastic and that you are, in fact, selling high quality products or services. Let’s also assume that you’re competitive on pricing, guarantees, shipping policies, etc.
So what does that leave?
Two things: 1) your site just isn’t that usable or 2) you have no real credibility. If you want to get sales, both must be improved.