5 Engaging Ways to Engage Your Audience
This is part of the Total Usability Series that was originally published in 2007. A decade later, usability is more important than ever, so we are revisiting this series and […]
Why You Should Never Pay for Organic Traffic
We all know that “free” organic traffic isn’t really free. The traffic itself doesn’t cost you, but optimizing and marketing your site to get that “free” traffic does. And while […]
Does SEO Still Matter For Your Business? Absolutely…Just Not How You Think
Despite the continuous evolution of the search engines and digital marketing, SEO is still vital to your web presence. If you’re putting something on the Internet, you presumably want people […]
Do You Want It Done Fast, or Done Right? In SEO, You can Have Both
Perfection is the enemy of progress. –Unknown Optimizing a website correctly can take days, months, even years. This is why optimizing your website quickly is so important. It gives you […]
SEO Job Knowledge Interview Question #1: Define SEO
As hard as it is to assess ANY job candidate’s knowledge, it’s even harder with SEO candidates because there’s so much gray area in the industry. This blog series presents questions […]
10 Classic Web Development Mistakes (And How to Avoid Them)
You’ve turned your killer idea into a killer start-up. Now it needs a killer website. Your branding is sorted, you have some design examples you like, and your cousin, as […]
The Cost of SEO Never Goes Away–Here’s Why
Web marketing tasks tend to fall into two categories: Things that can be completed. Those that go on indefinitely.
Book Review: SEO for Growth by Jantsch & Singleton
Everyone needs a place to start in digital marketing. There are plenty of resources available and information at your fingertips to sift through. But who do you trust? What tactics […]
Key Digital Marketing Strategies You Can’t Afford To Ignore
Do you feel like your digital marketing has hit a plateau, like no matter what you do, you just can’t make anymore headway? The good news is that there is […]
How to Optimize PDFs for Search Engine Rankings
If you want your PDFs to be indexed by the search engines–and have any hope of ranking–you have to implement some optimization strategies. But since you can’t edit the code […]
User Experience Trumps SEO…Most of the Time
I recently had the opportunity to share my thoughts on SEO and user experience in a Facebook Live session on Search Engine Journal‘s Facebook page. The Facebook Live session was […]
Consider SEO When Deciding Whether or Not to Outsource Web Development
This is an answer I contributed for a broader article on outsourcing web development by insureon. View Full Post: Building a Business Website? These 7 Questions Will Show You When to […]
Search Engine Friendly vs Search Engine Optimized
Search engine friendly. Search engine optimized. Kind of sound the same, right? But they aren’t, and knowing the difference is critical to ensuring you get the results you expect from […]
Invisibility is NOT a Website Superpower! 4 Ways to Get Your Site Seen
Who doesn’t love a good super hero? How many times in our lives have we thought about which would be the greatest superpower to have (teleportation), and what we would […]
Prevent Domain Name & URL Issues From Crippling Your Online Marketing
“What will our domain name be?” is one of the first things people ask themselves when taking their business online. Or at least it should be! If your business name […]