SEO used to be all about getting top search engine rankings. While that is still a primary function of an SEO provider, that’s not all there is to it anymore. Or, at least… it shouldn’t be. If you’re in the market for a (quality) SEO, you’re going to find providers that go well beyond services…
Tag Archive: SEO
13 Must-have Plugins for Your WordPress Blog
Editor’s Note: This is a guest post written by Michael Schwartz from Vertical Measures, an SEO Marketing Company in Phoenix, Arizona. One of the best parts about the Internet is that whenever you think of a tool that could improve your site it’s likely that tool has already been created by somebody else in the…
What Do You Want From Me?!! (Setting Proper Client Expectations)
A few months ago a long-time client of mine was launching a new site. They wanted us on board to manage the SEO efforts of the new site, so we had been actively engaged through the design/development process. As they got closer to a launch date, the client wanted to to get a handle on…
Image (Not Rankings) Matter in SEO
In business, sometimes image is all we have. Many companies survive on their image alone. Sure, they had to work hard to build that image, but it’s the image they have built that lets them thrive. Two quick examples: Nike would never be able to sell sneakers for $120 a pop if they slapped on…
Why You Need To Invest More In Your SEO Campaign NOW.
I recently heard about a company that was working on having their site optimized and wanted to increase those efforts. Instead of doing so, they dropped the idea due to “lack of funds” and transferred that money over to Social Media. Another company brought their PPC in-house because it was becoming too expensive to outsource….
Is Your Online Marketing the Camry or the BMW? Probably Neither.
Online marketing, like many other things in life, has several levels of, um… let’s call it “luxury”, for lack of a better word. You go from your basic model online marketing campaign (which is often someone who simply knows you have to edit some meta tags) all the way through to the most luxurious, no-holds-barred,…
What Does Your Competition Know That You Don't?
Your competition should play an important role in your research before you move forward with any SEO, PPC, or online marketing campaign. In fact, it’s generally a good idea to do a fair amount of competitive research before you build a website or even decide what industry or niche to focus your efforts on. Competitor…
Silos, Architecture, and Linking…Oh My!
The optimal time to start consulting with the SEO on a new website is at the very beginning. And, I mean the VERY beginning… when the website is just a sparkle in it’s dreamer’s eye. I was recently consulting with a client who brought us on at the very beginning of a new project. It…
What's that SEO Worth to You?
Pricing out SEO services can be a challenge for any business looking to invest in their online marketing efforts. It’s difficult because there is no one-size-fits-all pricing metric. It seems that, no matter where you turn, you’re comparing apples to oranges when it comes to pricing and services offered between SEO companies. Ultimately everything comes…
Google Instant Isn't Instant Gratification
Over the past few days, I’ve been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I’ve been drawing some of my own conclusions. Will Google Instant change the face of SEO or PPC? Will it save us time searching? Will people adopt or…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
