Posts Tagged ‘SERPs’

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Yesterday i was in the Universal and Blended Search session at SES San Jose. Shashi Seth from Cooliris provided what i thought was a rather interesting statistic: in the typical search, searchers hit the “next page” link less than 20% of the time.

This means that less than 20% of searches actually get to the second page of search results. This leads to two important questions.

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Question: When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?

This is a question that I hear quite often, and it’s a good one. I don’t necessarily think there is a universal right or wrong answer to it. Many believe that the real estate in the title is just too valuable to waste on a company name. Others believe that the branding you get from placing your company name in the title is just too good to pass up.

Let’s dissect this a bit and then I’ll let you come to your own conclusions.

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