Posts Tagged ‘shopping cart’

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Every now and then I look at a site and wonder if the owner is even trying to make money. Well, I guess I know they are because they do all the “right” things to make money, but they are doing all the wrong things to serve their customer’s needs.

Building a great website is a lot of work, but the job is never really done. There is always something you can do to improve performance, create a better customer experience, or generate a genuine desire for customers to return. And there are also things that shoo customers away, elicit a poor customer experience, and interfere with site performance. Here are just a few:

Too Many Ads

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This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers items regarding the actual checkout process of the shopping experience, after products are added and the visitor moves to complete the purchase of the items in the cart.

Why this is important: If visitors only add products to the cart but abandon the cart or get confused in the checkout process conversions will be low as will profit. The more proper cues you can provide that give the shopper confidence and assurances about their purchase, the less likely they will be to dump the cart or lose interest before closing he deal.

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This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers a few items regarding mini-baskets. These are the portions of the page that show real-time updates to the information added to the shoppers cart.

Why this is important: Since mini-baskets are ever-present through the shopping experience, the information here can be vital to the visitor, helping them keep track of items, total costs and links back to products already added.

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This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This checklist covers items pertaining to the actual shopping basket page where products are accumulated before the shopper checks out and finalizes their purchase.

Why this is important: Visitors place items in their online shopping basket for many reasons, one of which is with the intent to buy. But they don’t always complete the purchase, often abandoning the cart with products left in it. Being able to close holes in the checkout process can increase conversion rates, getting more sales and higher return on investment.

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This is a continuation of a series of website marketing checklists. Check out all Web Marketing Checklists in this series.

What this is about: This list covers general points related specifically to ecommerce websites. While not everything here will apply to other sites, there is information that can be gleaned and applied to service related websites, as well as others.

Why this is important: Being able to convince the shopper to follow through on the purchase is essential to being profitable. The visitor looks for specific cues that help them assess the creditability of the site and the security of their information. Providing these cues will help you provide a better experience that leads to deeper customer satisfaction.

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