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Tag Archives: site usability

5 Website User Experience Mistakes That Hurt Your Bank Account

Most business owners and executives want their businesses to grow. In order to do that, (let’s talk basic accounting) the total amount of deposits has to consistently exceed the total amount of withdrawals, or else the business is just treading water; or maybe even drowning. In this day and age, websites are one of the tools that can ultimately determine which direction your business goes. While it may not make or break all businesses at this point in time, it’s certainly critical for most.

Profit Loss Sheet

What I’d like you to do for the next few minutes is to think about your website like you do your balance sheet. But, don’t just think about the numbers or how much the website costs to maintain versus how much revenue you can directly tie to it. Take it back a step. Take it all the way back to the user experience, because this is where it starts. Think about how a user’s experience with your website affects their relationship with your brand. Because when it comes to the numbers, the user experience is the cause. The numbers are just the effect.

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If Your Site Isn’t Broken, Should It Still Be Fixed?

Should you fix your website if it's not broken?I’m not the most mechanically inclined person. Whenever I try to fix things, they (or I) often tend to come out more broken than before. When something needs to be fixed, everyone benefits greatly when I hire a handyman. Even easy tasks are not so easy for me. (You don’t want me anywhere near a paint brush!)

We’ve all heard the saying, “If it ain’t broke, don’t fix it.” That’s me. I’m not going to try to soup up my truck, build a storage shed or install a door. In my world, if something isn’t broke, I leave it well enough alone. If something is working, I don’t touch it!

While that may be good conventional wisdom for a lot of things, it’s terrible wisdom for most aspects of online marketing. In fact, good marketing requires the opposite principle. Instead of resting on what appears to work well, we should be looking for ways to improve what is already working and make it work better than before.
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The Construction of a Search Engine Friendly Web Page

Make Your Website Friendly Before You OptimizeA while back I wrote about the need to have a search engine friendly website before worrying so much about having a search engine optimized site. I want to expand on that point here and to look at what exactly constitutes a search engine friendly Web page.

Strong URL

Many argue about the value of using keywords in the domain name and whether that will make any difference at all in the ranking algorithms. Whether it’s a lot or a little, I believe the full process of optimization is largely about doing a whole lot of “not much.” SEO is often a series of baby steps that collectively get you closer to the goal.Continue Reading


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Ways You Might Not Listen to Your Site’s Customers

Recently, I talked about measuring all the important behaviors and outcomes that happen on your site that directly affect your company’s bottom line (not just people buying stuff), and giving each of them an economic value, if applicable.  You do this so that you’ve got the data you need to get a holistic picture of how your website is doing its job and the true economic impact it’s having on your business.  Not only that, but you get to see what’s working and what’s not.  This way you make informed decisions about how to invest as your journey proceeds.

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