Posts Tagged ‘Social Media’

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SEO

• Top 10 search engine optimization techniques
• CrazyEgg: New Free SEM/SEO Analytics Tool Blows My Mind
• Tapping into Unconventional Link Attributes
• What Is Google PageRank? A Guide For Searchers & Webmasters

Copywriting

• 11 Top Secret Recipes for the Aspiring Copywriting Chef
• Grammar Girl’s Quick and Dirty Tip - Hyphens
• The Writer’s Delivery Danger! (Podcast)
• How to Use Reading to Become a Better Writer
• Does All Writing Teach?
• Copywriting Secrets for Effective Websites
• Invest & Prosper: Investment #2—Your Writing Space

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It’s time to do a wrap of of January 2008, to which we say, so long and goodbye. We shall never see thee again.

So for those interested, here is a list of our most viewed posts last month:

1. The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter
2. 9 Tools For Generating Keyword Lists - PPC or Otherwise, Diana Adams
3. Social Media Marketing: How to Win Friends and Influence People, Michelle Montoya
4. Blog Basics: 3 Keys to Overcome Your Lack of Readers, Rob Woods
5. 14 Website Usability Guidelines That Keep them Coming Back for More, Stoney deGeyter
6. Social Media and Viral Marketing - Four Ways to Increase Your Odds, Michelle Montoya
7. 6 Quick and Easy Accessibility Issues That Make Your Visitors Happy, Stoney deGeyter
8. Qualities of a Good Leader, Stoney deGeyter
9. The Anatomy of a 10-Step, 12-Month Link Baiting Campaign, Stoney deGeyter
10. 20 Ways to NAVIGATE to Higher Conversions, Stoney deGeyter

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SEO

• 5 Reasons Why Rankings Are A Poor Measure Of Success
• Hey Rand, Do You Mean Siloing?
• Sometimes All you Need are a Few SEO Tweaks!
• SEO Tools: Firefox Addons for Search Engine Optimization

Copywriting

• Sell your Writing Checklist: Think like a Writer
• What Matters in Word of Mouth: It’s the Power of the Idea Not the Influencer
• Why Cutting Clichés From Your Copy is as Easy as Pie
• The Bulimic Writer
• 3 Things to Know… Before You Start Writing
• How to Write Blog Posts That Will Grow Your Readership, and Your Business

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SEO

• Rewriting the Beginner’s Guide to SEO: Redirection, Server & Hosting Issues

Copywriting

• Four Easy Ways to Create Innovative Content With Interactivity
• The Anorexic Writer
• How to Stop Procrastination: Seven Tips for Getting Things Done
• Conversations, not Advertising Hype
• Video: Want to Double Conversions? I have two words for you… multivariate testing
• SEO Basics: Copywriting for the Web
• How to Hold Yourself Accountable As a Writer

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SEO

• Search Engine Traffic Is Easy With Tech Support Posts
• Internal Link Percent
• Sculpting with Nofollow Works Pretty Darn Well

Copywriting

• Edit to Done: Revision and the Art of Being Concise
• Just Write Good Copy
• The Art of Propaganda: 7 Common Tactics Used to Influence Behavior
• 3 Copywriting Lessons Worth Re-Learning

Social Media

• Blogger or Mind-Reader? Six Ways to Give Your Audience Exactly What It Wants
• How to Extend Your Blog and Promote Your Members with the MyBlogLog API

SEO

• Redirects: Permanent 301 vs. Temporary 302
• How Search Engines Work

Copywriting

• The 5-Step POWER Copywriting Method
• Weakness is Strength (Sometimes)
• 6 Causes of Procrastination - Kicking The Habit

Social Media

• Viral Marketing Tips and Tricks
• 35 Twitter Tips from 35 Twitter Users
• Keep the Tip(ping Point)

Link Building

• Robots Exclusion Protocol-101
• Off-Page Factors: Elements of a Complete Link Building Campaign Plan

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In 1979, Alastair Crompton wrote The Craft of Copywriting: How to Write Great Copy That Sells. Two weeks ago, I wrote Social Media Marketing: How to Win Friends and Influence People, a post about how a book written 70 years ago has principles that still apply today, especially in the realm of social media. While much of the basics of copywriting will always apply, one chapter of Crompton’s book, Talking to the Housewife, is already pretty outdated.

The “creative types” defined in this book are men. The men are the advertisers and are the creative geniuses behind all great ads in 1979. This chapter begins by saying, “Housewives spend most of their time in the marketplaces; creative people spend most of their working lives in comfortable offices.” The first subheading, titled “In Defense of Women,” says that “women have been around long enough and are tough enough and canny enough to look after themselves.” It’s crazy how much has changed in just 30 years.

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SEO

• Maintaining Your Rankings

Copywriting

• The #1 Content Marketing Lesson from Seth Godin’s New Book

Social Media

• Making a del.icio.us blog with FeedBurner
• Social Media Release Criticism: Nine Points to Consider
• Social Media - Digg, MySpace,YouTube - Web 2.0 Interview (Video)
• 10 Reasons Why You Should STILL Be Using Facebook

Link Building

• 10 Great Examples of Link Bait
  
• Taking Advantage of the Weaknesses in your Competitors’ Back Link Profile
• Five Link Building Strategies That Work

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SEO

• How I Got My Google Ranking #6 Filter Removed
• What SEO Tools do Gurus Use?
• Tips for Optimising Your Images for Search

Copywriting

• MADD: A Writing Disorder That Stifles Your Creativity
• 3 Ways to Get The Job Done

Social Media

• 9 Benefits of Twitter for Bloggers
• Going Local in StumbleUpon

Link Building

• Catchy Linkbait Is Worthless Without Really Good Content

PPC

• How to Gain Instant Exposure With Search Advertising
• How to Use Analytics and Reports to Get to Know Your Customers Better
• Quality Score is Only Affected by Exact Match Impressions

SEO

• HTML Title Tag Defines Your SEO Strategy
• The Google Webmaster Tools Quick Start Guide

Copywriting

• WRA’s Seven Procrastination Busters
• Creating Personas 101
• Cat Got Your Tongue?

Social Media

• Measuring the Value of Social Bookmarking Referrals
• 5 Things bloggers and interent marketers can learn from college life …
• Using MyBlogLog To Expand Your Community

PPC

• PPC Tip: Search Terms Tell You Loads About Intent
• AdBrite: A PPC Up-And-Comer
• 7 Tips for Boosting Web Form Conversions
• 200+ Negative Keywords to Consider for B2B PPC