Posts Tagged ‘Social Media’

Feb 5 2008

Team Reading List 2.5.08

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SEO

Copywriting

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Feb 1 2008

January 2008 Round-Up

It’s time to do a wrap of of January 2008, to which we say, so long and goodbye. We shall never see thee again.

So for those interested, here is a list of our most viewed posts last month:

  1. The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter
  2. 9 Tools For Generating Keyword Lists - PPC or Otherwise, Diana Adams
  3. Social Media Marketing: How to Win Friends and Influence People, Michelle Montoya
  4. Blog Basics: 3 Keys to Overcome Your Lack of Readers, Rob Woods
  5. 14 Website Usability Guidelines That Keep them Coming Back for More, Stoney deGeyter
  6. Social Media and Viral Marketing - Four Ways to Increase Your Odds, Michelle Montoya
  7. 6 Quick and Easy Accessibility Issues That Make Your Visitors Happy, Stoney deGeyter
  8. Qualities of a Good Leader, Stoney deGeyter
  9. The Anatomy of a 10-Step, 12-Month Link Baiting Campaign, Stoney deGeyter
  10. 20 Ways to NAVIGATE to Higher Conversions, Stoney deGeyter

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Feb 1 2008

Team Reading List 2.1.08

SEO

Copywriting

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Jan 31 2008

Team Reading List 1.31.08

SEO

Copywriting

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Jan 29 2008

Team Reading List 1.29.08

SEO

Copywriting

Social Media

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Jan 28 2008

Team Reading List 1.28.08

SEO

Copywriting

Social Media

Link Building

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Jan 25 2008

Talking to the Housewife - How to Create Ads in 1979

Craft of CopywritingIn 1979, Alastair Crompton wrote The Craft of Copywriting: How to Write Great Copy That Sells. Two weeks ago, I wrote Social Media Marketing: How to Win Friends and Influence People, a post about how a book written 70 years ago has principles that still apply today, especially in the realm of social media. While much of the basics of copywriting will always apply, one chapter of Crompton’s book, Talking to the Housewife, is already pretty outdated.

The “creative types” defined in this book are men. The men are the advertisers and are the creative geniuses behind all great ads in 1979. This chapter begins by saying, “Housewives spend most of their time in the marketplaces; creative people spend most of their working lives in comfortable offices.” The first subheading, titled “In Defense of Women,” says that “women have been around long enough and are tough enough and canny enough to look after themselves.” It’s crazy how much has changed in just 30 years.

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Jan 25 2008

Team Reading List 1.25.08

SEO

Copywriting

Social Media

Link Building

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Jan 24 2008

Team Reading list 1.24.08

SEO

Copywriting

Social Media

Link Building

PPC

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Jan 23 2008

Team Reading List 1.23.08

SEO

Copywriting

Social Media

PPC

3 Comments