Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!
I’m just now getting around to checking my stats after posting Link Building Secrets Revealed on our site early last month. I thought I’d share a few stats:
The main page linked above was viewed just over 7,500 times. That’s not bad traffic. But who’s secret was most popular?
Here’s the breakdown on page views for each contributor’s page:
I received the following link request email and laughed. What does this person hope to get out of this? Did I sign up for an email joke of the day?
Email Verbatim:
Hello Sir,
Recently I have visited your good site and found it very impressive, So I would like to a link partnership with your site. please add my following link information to your related site.
An additional link would help both you and us to get more traffic.
At PubCon last week in beautiful Las Vegas, much of the emphasis was placed on the importance of using social media as a way to leverage any search engine optimization strategy. After talking with some people in the last week, it seems that there’s some confusion between social media and viral marketing / link baiting.
Social Media versus Viral Marketing / Link Baiting
Social media and viral marketing / link baiting are not one in the same. In order to use social media as a platform, you must first have some piece of viral marketing because social media sites use networking to share information (your viral marketing piece or link bait) with other users based on popularity. Without compelling content, social media sites don’t mean much.
On Friday the team and I returned from PubCon 2008. I have to say that PubCon is one of those events I look forward to every year (even though this is only my second year!) For SEO conferences, PubCon is easily the least expensive one. But on an ROI level, it is also easily one that provides the most bang for your buck.
Here are a few sessions that I enjoyed the most:
Social Marketing 101: The Playing Field
I started out Monday morning with the social media session and I have to say that I certainly got my money’s worth out of that session alone. I was ready to pack it up and head home! Normally I’m a big “how-to” fan, and social media sessions don’t lend much how-to information. I think the big takeaway from this was feeling overwhelmed. Social media is so vast and complex that I got hit with just how much stuff we are not doing in that realm.
A couple of Saturdays back I had to spend the day at the office to get caught up. You know how that is, come Friday you realize that you haven’t gotten to all the tasks on your plate so you have two options: 1) Get to the office over the weekend and work a few extra hours, sans distractions, or 2) wait until Monday to get caught up. Of course we all know the latter doesn’t ever really work because come Monday you start the process of getting behind all over again. Stupid Mondays.
Earlier this week, GrokDotCom published Online Copywriting 101: The Ultimate Cheat Sheet. In the first of a two-part series, they list 50 helpful resources related to copywriting techniques. As of this post (only five days later), nearly 650 people tagged this to del.icio.us.
There are twelve sections that contain links to helpful websites, and the purpose of this post is to explain the importance of every section as it relates to online copywriting. They already stole from the best, so I’m just going to clarify why copywriters need to consider the following elements when writing for SEO.
I bought a book from Barnes and Noble once. Just once. That was a few years back and ever since I’ve been receiving their weekly emails telling me about books that are being released and other such stuff that I’m not interested in. I usually just just delete these emails on sight. I know they are not spam, because of my one purchase, but I never got around to actually unsubscribing from the list. But the other day I decided to go ahead and click the “unsubscribe” button and be done with it all.
This session looked at search marketing tactics that can help companies tap into the ever-elusive local market. Patricia Hursh from SmartSearch, Justin Sanger from LocalLaunch and Matt Van Wagner from Find Me Faster presented their thoughts and ideas on how to tap into the local search market. I found a couple useful ideas from this session. First, the speakers noted many local search engines:
Social Media Track, Thursday 9:00 - 10:15 AM
SMO: Social Media Optimization
Moderator: Detlev Johnson, Director of Consulting, Position Technologies Todd Malicoat, Independent Search Marketing Consultant, stuntdubl Neil Patel, Co-Founder, ACS Rand Fishkin, CEO, SEOmoz
Todd Malicoat started with the hooks that can be used to attract attention. He then went on to provide some excellent title tips. You want good titles and be sure you keep your stuff focused. Todd says to make it “magazine good” and link out quite generously to other bloggers. A new twist on an old idea is a great way to get exposure.
Hire Stoney deGeyter or the rest of the Pole Position Marketing team for your in-house training, conference or other search marketing events. Contact us for more information.
