Posts Tagged ‘Spam’

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Unlike many in our industry I’m not against what some consider annoying forms of advertising and marketing. I don’t have a problem with cold calling, I don’t think all unsolicited emails are spam and I don’t think there is anything wrong with direct mail.

Many of these things are frowned upon in the SEO industry, and I understand why. It’s because there has been an abundance of “SEO” companies that engage in these methods, perform crappy service and ultimately rip people off. Every industry has its thieves. The ones in the SEO world have created a black mark that makes the entire industry look bad and has caused many in our industry to frown on legitimate forms of advertising.

Before I go any further, let me state I’m not for blind cold calling or email spamming. Good marketing via direct mail is highly targeted, not just sent to random addresses. The same holds true for cold calling and email marketing. Good and proper marketing rules must be followed if you want your business to succeed long term.

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I’m just now getting around to checking my stats after posting Link Building Secrets Revealed on our site early last month. I thought I’d share a few stats:

The main page linked above was viewed just over 7,500 times. That’s not bad traffic. But who’s secret was most popular?

Here’s the breakdown on page views for each contributor’s page:

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I received the following link request email and laughed. What does this person hope to get out of this? Did I sign up for an email joke of the day?

Email Verbatim:

Hello Sir,

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SEO

• All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too
• 12 Ways to Keep Your Content Hidden from the Search Engines
• Optimizing with complex pages
• “Authority Site Building” and Leveraging Website Authority
• 5 Quick, easy and effective SEO tips for bloggers

Social Media Click here to keep learning

At PubCon last week in beautiful Las Vegas, much of the emphasis was placed on the importance of using social media as a way to leverage any search engine optimization strategy. After talking with some people in the last week, it seems that there’s some confusion between social media and viral marketing / link baiting.

Social Media versus Viral Marketing / Link Baiting

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On Friday the team and I returned from PubCon 2008. I have to say that PubCon is one of those events I look forward to every year (even though this is only my second year!) For SEO conferences, PubCon is easily the least expensive one. But on an ROI level, it is also easily one that provides the most bang for your buck.

Here are a few sessions that I enjoyed the most:

Social Marketing 101: The Playing Field
I started out Monday morning with the social media session and I have to say that I certainly got my money’s worth out of that session alone. I was ready to pack it up and head home! Normally I’m a big “how-to” fan, and social media sessions don’t lend much how-to information. I think the big takeaway from this was feeling overwhelmed. Social media is so vast and complex that I got hit with just how much stuff we are not doing in that realm.

Keyword Research, Selection and Optimization
I was a presenter at this session and I hope I did as well as I thought I did. Just a quick thanks to Brett for giving me the opportunity. The other speakers here presented some great information and I wish I had been taking notes. I suggest finding the presentations and looking over those if possible.

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Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/reno-i-love-you.mp3]

A couple of Saturdays back I had to spend the day at the office to get caught up. You know how that is, come Friday you realize that you haven’t gotten to all the tasks on your plate so you have two options: 1) Get to the office over the weekend and work a few extra hours, sans distractions, or 2) wait until Monday to get caught up. Of course we all know the latter doesn’t ever really work because come Monday you start the process of getting behind all over again. Stupid Mondays.

So the other Saturday while putting in a few extra hours I had left to grab a burger with the King. All was going quite well until I headed back to the office and saw this:

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Earlier this week, GrokDotCom published Online Copywriting 101: The Ultimate Cheat Sheet. In the first of a two-part series, they list 50 helpful resources related to copywriting techniques. As of this post (only five days later), nearly 650 people tagged this to del.icio.us.

There are twelve sections that contain links to helpful websites, and the purpose of this post is to explain the importance of every section as it relates to online copywriting. They already stole from the best, so I’m just going to clarify why copywriters need to consider the following elements when writing for SEO.

1. Writing Headlines

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I bought a book from Barnes and Noble once. Just once. That was a few years back and ever since I’ve been receiving their weekly emails telling me about books that are being released and other such stuff that I’m not interested in. I usually just just delete these emails on sight. I know they are not spam, because of my one purchase, but I never got around to actually unsubscribing from the list. But the other day I decided to go ahead and click the “unsubscribe” button and be done with it all.

If only it were that easy. Read about my “experience” on Search Engine Guide…

Local Search Marketing Tactics

This session looked at search marketing tactics that can help companies tap into the ever-elusive local market. Patricia Hursh from SmartSearch, Justin Sanger from LocalLaunch and Matt Van Wagner from Find Me Faster presented their thoughts and ideas on how to tap into the local search market. I found a couple useful ideas from this session. First, the speakers noted many local search engines:

• Dex
• Yahoo! Local
• Ask City
• Google Local
• Citysearch
• Superpages
• Yellow Pages
• Yelp
• Insider Pages
• MojoPages

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