Posts Tagged ‘Spam’

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Industry Track, Wednesday 4:45 - 6:00 PM
The SEO Reputation Problem

Moderator: Jeffrey K. Rohrs, VP of Agency & Search Marketing, ExactTarget
Shari Thurow, SEO, Omni Marketing Ineractive
Kristopher B. Jones, Pepperjam Search
Jonathan Hochman, Hochman Consultants
Kathleen Feely, SEMPO
Jennifer Laycock, editor-in-chief, Search Engine Guide

Shari Thurow talks about how she was inadvertently labeled a spammer.

Kristopher B. Jones talked about some of the “SEOs” that claim to guarantee top rankings in a short period of time.

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Wow - Day 2 was really a good day - lots of interesting stuff. I’m writing my post at the reasonable hour of 8am today rather than 1am as the day before. Stoney’s lifted the pressure and said I didn’t have to post last night when we got back from the Google Dance.

I went to sessions on Ad Testing Research & Findings, Converting Visitors into Buyers, Creating Compelling Ads and Landing Page Testing & Tuning. Of the 4, I think the last one of the day, Landing Page Testing & Tuning had the most useful information for me. I’ll briefly sum up the topics and share the golden nugget that I took away from each session.

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The content of your website is your #1 sales tool. Pictures, tools, and other fun stuff can be important in making your site visibly and functionally appealing, but it is the content that sells. Well written and user focused content allows your visitors to “find out” more about your products and services, as well as how your company will be able to meet their needs.

Content weighs heavily both in terms of how users interact with your website as well as how visitors (both human and search spiders) are able to determine what you offer and what each page of your website is about. While solidly optimized content is important for search engine rankings, considering the usability of your content is of paramount importance for attaining good conversion rates.

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Perusing through my Google alerts this morning I found a blog post of mine that wasn’t really mine. But it was.

Someone took one of my articles and re-translated it through their automated spam-text creator. I’m sure you’ve all seen something like this a dozen or more times but it made me laugh out loud. The original article is here, and below is what I like to call the Web 2.no version. I’ll refrain from linking to the spam blog, even with a link condom. No sense sending them traffic!

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Some of our readers may not know about our super-cool CodeMonitor tool that allows users to monitor web pages for text and coding changes on a day to day basis. We use this tool for all our client pages that we work on plus any competitors and other information based sources that we want to be notified about whenever a change occurs.

The tool is still in beta mode which means, among many other things, we still screw up. And boy, did we screw up big time today. We are in the process of purging our database to get rid of unused accounts that have been set up and abandoned. Here is the email we attempted to send out:

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I’m fascinated by the way Digg works, specifically the whole idea of burying article. What are the reasons Diggers bury articles? Well, according to Digg they are:

1. Duplicate Story
2. Spam
3. Wrong topic
4. Inaccurate
5. OK, this is lame

Let’s take these one at a time:

Duplicate story: Reasonable enough. If the story is a dupe of another recently dugg article then there is cause for it to be buried. Better, though is for Digg admins to verify if a story is duplicate and simply remove it. End of story.

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Would you want to be part of a business network that has to lie to you to get you to join? Me neither. There is no worse way to try to gain legitimacy than to attempt to gain subscribers through illegitimate methods. I recently received an email from a company attempting to do just that. Below is a screenshot of the email I received from a business networking service similar to Linkedin.

Notice here how we started with the Final Notification. Where was the first or second notification. Just jump right into the triple dog dare!

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Our fearless leader and CEO of Pole Position Marketing, Stoney deGeyter, is teaching a class at Truckee Meadows Community College (TMCC) here in Reno, Nevada. Launched in 1998, PPM is Reno’s leading search engine optimization and website marketing firm. For nearly a decade, Stoney has provided local and global business owners increased website visibility, top search engine rankings, and boosted online conversions.
Registration has begun for “Website Marketing Performance Strategies,” an intensive 12-hour course, taught in four three-hour segments, covering all facets of online marketing including:

• Building a Search Engine friendly website
• In depth keyword research
• Understanding a Search Engine
• On- and off-page search engine optimization (aka SEO)
• Google AdWords and Pay-Per-Click campaigns
• Link building strategies
• Tracking your traffic and understanding stats

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Just wanted to drop some quick stats that I ran across in an article featured on New Scientist about the shocking volume of spam that is perpetuated on the Net.

• As much as 91% of all email is now spam. - Postini, November 2006
• Daily spam volume is up by 120% over last 12 months. - Postini, November 2006
• In October 2006, image spam accounted for 25% of all spam. - IronPort Systems, October 2006

Editors note: I’ll give a free EMP book to the first commenter who doesn’t know the reference of this post’s title. (Be honest!)

So, speaking of things that people say, but don’t quite know what they mean, I got this email in my mail box the other day:

We cant find your web site.

Stop the tape!

Editors note: Another free EMP book to the first commenter to get that reference!

Hmmm… can’t find my website? That begs the question, how did you get my email address? OK, lets play fair here, suppose they found my email address on some forum, or another website, or some other place that’s NOT my website. Is it really plausible that they could still not have found my website considering my email address is @polepositionmarketing.com and my website is www.polepositionmarketing.com?

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