Posts Tagged ‘spammers’

Dec 1 2010

Everything I Know About SEO I Learned in the 80′s

There was no commercial internet in the 80′s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about SEO, we already knew back then. How? From the greatest, most magical music of all time: 80′s hair band glam rock!

They just don’t make music like this anymore, and it’s a shame. The sweet sound of rock’n'roll has never tasted better. All it takes is a reflective look at some of these song titles to realize that these guys knew their online marketing! (Though I’m sure they were all too wasted to even know it!)

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Dec 3 2008

SEO Sales Spammers Make the Rest of Us Look Bad But We Should Keep Marketing Anyway

Unlike many in our industry I’m not against what some consider annoying forms of advertising and marketing. I don’t have a problem with cold calling, I don’t think all unsolicited emails are spam and I don’t think there is anything wrong with direct mail.

Many of these things are frowned upon in the SEO industry, and I understand why. It’s because there has been an abundance of “SEO” companies that engage in these methods, perform crappy service and ultimately rip people off. Every industry has its thieves. The ones in the SEO world have created a black mark that makes the entire industry look bad and has caused many in our industry to frown on legitimate forms of advertising.

Before I go any further, let me state I’m not for blind cold calling or email spamming. Good marketing via direct mail is highly targeted, not just sent to random addresses. The same holds true for cold calling and email marketing. Good and proper marketing rules must be followed if you want your business to succeed long term.

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Dec 2 2008

SEO Cold Calling For Dummies

I just got a call today from MainStreetHost.com telling me I don’t know the first thing about SEO. After 11 years in the industry, this was news to me. Of course I was just one of many cold-calls they made and I’m sure they didn’t know they were talking to an SEO firm (so much for targeting your audience), so I let them proceed to tell me all the things they believed were wrong with my site.

They started off telling me that my website doesn’t meet Google and Yahoo’s guidelines. When I asked what those were I was transferred to the “research” department.

I spoke with a nice woman that proceeded to talk to me about meta tags and what information should be in them. She told me my title only showed my company name (apparently they missed the “Professional Search Engine Optimization & Marketing Solutions” that the title actually reads) so I asked her to show me. She walked me through how to view source and find the title.

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