Posts Tagged ‘The Web’

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I work in website marketing … it is our job here at Pole Position Marketing to market our client websites. Having become something of a workaholic, putting in 6+ days a week of work, I can never completely put the work behind me. This truth has been evident for over a year, but the event I’m about to tell you brings a new level of realization.

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• SEO Paths & .htaccess
• 5 things you never knew about SEO/SEM
• 10 Coding Guidelines for Perfect Findability and Web Standards
• The Green Initiative with SEO: 10 Things to Improve Sustainability on the Web
• Improving on Robots Exclusion Protocol

Last week I was privileged to conduct a webinar on the topic of Website Architecture. Unfortunately I was only able to get to two of the three main topics due to time and my inability to not talk so much! Overall I think we covered the two areas we got to, URL & Domain Structure and Link Structure, pretty sufficiently.

Over the course of the hour I was told that over 16 pages of questions were submitted, yet we only had time to answer a few during the hour. I’m hoping to be able to go through those and answer as many as I can, but I’m still making my way through the pile of questions sent before the webinar. So without any more yapping, let’s jump right in and answer some more…

Click here to continue reading at Search Engine Guide…

Today, at 10AM PST I’ll be conducting a webinar for SEMpdx. The webinar is titled Secrets to Creating a Search Engine Friendly Website, and it’s still not too late to register by clicking that link.

Last week I answered some questions that were submitted by registrants and I wanted to hit a few more again today. I’ve got more questions than I have time to answer here, but will also try to get to some of them during the webinar. Anything left unanswered I’ll probably be posting a few answers here a week until I burn through them all.

Click here to continue reading at Search Engine Guide…

I’m gearing up for a 1-hour webinar that I’ll be doing for SEMpdx next week. I’ve got more information on that below, but the SEMpdx crew asked their members to submit some questions that they would like to get answered during the presentation. Instead of waiting, I thought I’d go ahead and answer the questions here.

There is still time to register for the Website Architecture Webinar. It will be held Thursday, May 22, 10 AM PST. If you sign up you can submit your questions at the same time. I’ll try to do one more question and answer post before the event.

But I have my own question for you, of the three main areas above (domain, link & page structure), which are you most interested in me spending the most time on?

I’ve just been tapped to conduct a webinar for the fine folks at SEMpdx. It’s an hour long webinar focused on website architecture, titled Secrets to Creating a Search Engine Friendly Website.

I’ll be covering:

• Domain & URL Structure
• Page & Code Structure
• Link Structure

The webinar will be held Thursday, May 22 from 10 AM PST. Click here to register and let me know that you’ll be attending via comments below.

Copy Writing

• Using Pull Quotes & Lift Outs: How to Grab Your Reader’s Attention
• Five Lessons From Newspapers to Boost Your Blog’s Circulation

Article Writing for the Web - Top Four Mistakes to Avoid

Marketing.

• 13 Ways to Use Your Blog to Improve Your Sales Process

Social Media

• Five Reasons Twitter is an Essential Social Media Tool
• Building a Popular Social Media Profile: Seven Essential Characteristics
• Should You Put Your Blog on a Diet?
• 10 Commandments of Business Blogging

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Last month I posted some of my thoughts and theories on duplicate content where I explained the different types of duplicate content that the search engines find. I wanted to expand a bit on the in-site duplicate content that we often see with various websites. I’ll take these one at a time over the course of the next few days or weeks, depending on how often I post.

www. vs. no www.

Real quick, go to your browser and type in yoursite.com. Does the URL in the browsers address bar change to a) http://yoursite.com or b) http://www.yoursite.com?

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Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

Looking for examples of both of these I found exactly what I was looking for on The Home Depot website.

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There are two kinds of duplicate content: content that is duplicated on multiple websites sites and content that is duplicated on multiple pages of a single site. I believe the search engines treat each differently and, of course, there may be different standards applied duplicate content within each of these two main differentiations, depending on the cause and instance.

Please note that I’ve not done any in-depth testing of this issue so everything I’m presenting here are my own theories. But I think as far as untested theories go, it’s pretty solid.

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