Posts Tagged ‘The Web’

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Building Links

There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That’s not to say quick fix solutions aren’t sometimes needed or warranted, but they rarely make a good long-term investment.

A link only has a certain amount of value, much like the value of a casual acquaintance. But like a true friendship, a link relationship goes much further and has a lot more potential.

The concept of building links is best when it’s focused on building relationships. You’ve heard it said, “give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime.” In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links.

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The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Link Analysis Progression

I said in my last post that each link is essentially a vote for the page that’s being linked to. That, essentially, was the original link analysis factors. Things have come a long way since then. Today’s link analysis factors are far more complex.

Over the years what gets analyzed as part of the link has changed in order to provide better search results to web users.

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• SEO Paths & .htaccess
• 5 things you never knew about SEO/SEM
• 10 Coding Guidelines for Perfect Findability and Web Standards
• The Green Initiative with SEO: 10 Things to Improve Sustainability on the Web
• Improving on Robots Exclusion Protocol

Last week I was privileged to conduct a webinar on the topic of Website Architecture. Unfortunately I was only able to get to two of the three main topics due to time and my inability to not talk so much! Overall I think we covered the two areas we got to, URL & Domain Structure and Link Structure, pretty sufficiently.

Over the course of the hour I was told that over 16 pages of questions were submitted, yet we only had time to answer a few during the hour. I’m hoping to be able to go through those and answer as many as I can, but I’m still making my way through the pile of questions sent before the webinar. So without any more yapping, let’s jump right in and answer some more…

Click here to continue reading at Search Engine Guide…

Today, at 10AM PST I’ll be conducting a webinar for SEMpdx. The webinar is titled Secrets to Creating a Search Engine Friendly Website, and it’s still not too late to register by clicking that link.

Last week I answered some questions that were submitted by registrants and I wanted to hit a few more again today. I’ve got more questions than I have time to answer here, but will also try to get to some of them during the webinar. Anything left unanswered I’ll probably be posting a few answers here a week until I burn through them all.

Click here to continue reading at Search Engine Guide…

I’m gearing up for a 1-hour webinar that I’ll be doing for SEMpdx next week. I’ve got more information on that below, but the SEMpdx crew asked their members to submit some questions that they would like to get answered during the presentation. Instead of waiting, I thought I’d go ahead and answer the questions here.

There is still time to register for the Website Architecture Webinar. It will be held Thursday, May 22, 10 AM PST. If you sign up you can submit your questions at the same time. I’ll try to do one more question and answer post before the event.

But I have my own question for you, of the three main areas above (domain, link & page structure), which are you most interested in me spending the most time on?

I’ve just been tapped to conduct a webinar for the fine folks at SEMpdx. It’s an hour long webinar focused on website architecture, titled Secrets to Creating a Search Engine Friendly Website.

I’ll be covering:

• Domain & URL Structure
• Page & Code Structure
• Link Structure

The webinar will be held Thursday, May 22 from 10 AM PST. Click here to register and let me know that you’ll be attending via comments below.

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E-Marketing Performance

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Copy Writing

• Using Pull Quotes & Lift Outs: How to Grab Your Reader’s Attention
• Five Lessons From Newspapers to Boost Your Blog’s Circulation

Article Writing for the Web – Top Four Mistakes to Avoid

Marketing.

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Last month I posted some of my thoughts and theories on duplicate content where I explained the different types of duplicate content that the search engines find. I wanted to expand a bit on the in-site duplicate content that we often see with various websites. I’ll take these one at a time over the course of the next few days or weeks, depending on how often I post.

www. vs. no www.

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