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Over the past ten years the mindset of SEO has evolved significantly. In the early years, website optimization was considered more of an IT expense handled by computer geeks. But over the years, businesses (and SEOs) began to change their frame of mind, realizing that search engine optimization was much closer to traditional marketing than they had thought.
When putting the framework for a solid optimization campaign, you have to spend some time evaluating various aspects of your site. This evaluation gives you an idea of any shortcomings the site has, what will be required to overcome the competition, and will then allow you to map out an effective strategy for success. But there is more to the evaluation than just looking at how the website currently performs in the on- and off-page analyses.
Whether you are putting together a proposal for a client or assessing your own needs, you need to be able to accurately predict how much time, energy and effort will be necessary to build a successful SEO campaign. Of course, in order to predict the time involvement, you need to first know the strengths and weaknesses of the website, which will then help you determine what will need to be done to accomplish your goals and make the site a viable competitor.
I couldn’t help but post something about this potential shake up in the search engine industry. Yesterday, Microsoft offered $44.6 billion to take over Yahoo and all its assets. Yahoo has yet to accept the offer and is currently wrestling with pros and cons.
Truth be told, I’ve always been a big Yahoo fan. They have been my portal homepage for over seven years and still are to this day. Although on a daily basis I use more services from Google, I still have an affection towards Yahoo.
Performing a complete website review is rarely easy. I’ve found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website reviews can be time consuming and often produce many more hours of work beyond that.
As more and more users gain access to the web, it becomes increasingly important to ensure that your website is accessible to all, not just a few. Just as businesses must comply with the American Disabilities Act to ensure proper access to customers with disabilities, businesses should do all they can to make their websites accessible to all users regardless of the means in which they access the site.
I recently read a post on Technology Review noting the new Google Knol project and its potential competition to Wikipedia as the web’s main authoritative web site. Google’s Knol aims to differientiate itself from Wikipedia by not allowing the public to update articles within the site. Rather Knol will use individual authors with their creditials displayed within the article. Knol aims to perfect what Wikipedia started - an online resource written by professionals. What also makes Knol unique is the ability for users to ‘vote’ on articles covering the same subject. According to Udi Manber, a V.P. of engineering, “for many topics, there will likely be competing knols on the same subject. Competition of ideas is a good thing.”
Tech. Review noted that Wikipedia had differing views about the usefulness of this idea:
I received the following link request email and laughed. What does this person hope to get out of this? Did I sign up for an email joke of the day?
Email Verbatim:
Hello Sir,
Recently I have visited your good site and found it very impressive, So I would like to a link partnership with your site. please add my following link information to your related site.
An additional link would help both you and us to get more traffic.
First published in 1936, How to Win Friends & Influence People by Dale Carnegie, a prolific American writer and lecturer, is one of the first best-selling self-help books. Although the principles are over 70 years old, many of his ideas in still applicable today.
Communication is key when building relationships with people. No one wants to be friends with someone who only talks about themselves and never listens to others. All relationships are two-way streets, and it is imperative to listen as much as (if not more than) you talk.
Hire Stoney deGeyter or the rest of the Pole Position Marketing team for your in-house training, conference or other search marketing events. Contact us for more information.
As more and more users gain access to the web, it becomes increasingly important to ensure that your website is accessible to all, not just a few. Just as businesses must comply with the American Disabilities Act to ensure proper access to customers with disabilities, businesses should do all they can to make their websites accessible to all users regardless of the means in which they access the site.
First published in 1936, 
by Dale Carnegie, a prolific American writer and lecturer, is one of the first best-selling self-help books. Although the principles are over 70 years old, many of his ideas in still applicable today.
