First published in 1936, How to Win Friends & Influence People by Dale Carnegie, a prolific American writer and lecturer, is one of the first best-selling self-help books. Although the principles are over 70 years old, many of his ideas in still applicable today. Communication is key when building relationships with people. No one wants…
Tag Archive: The Web
Two Important Overlooked Questions in PPC
Forget about the details of setting up an AdWords, Search Marketing or adCenter campaign. — You aren’t going to find those instructions here. At least not today anyway. If you’re looking for that kind of information, each vendor has a pretty extensive step-by-step process they’ll walk you through. (Although tips on those instructions are always…
14 Website Usability Guidelines That Keep them Coming Back for More
Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/usability-guidelines.mp3] Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor’s engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the “items” they’ve added to their cart) can result in a significant loss in potential sales. But much of…
New Marketing, What Are You Waiting For?
There is a new book out by Seth Godin that gets to the why of New Marketing and explains the 14 trends that go with it. He encourages you to wisely dive in and embrace it. What are you waiting for? Seth Godin who has written 11 books to date including Purple Cow as well…
Top 10 Most Useful Open Source / Free Software Programs
Buying software is so 1999. I mean seriously, who wants to buck up and spend upwards of $500 on an office suite when you have bills to pay and lattes to drink. Plus, with everyone’s exciting New Year’s resolutions in full swing, saving money may be even more appealing. Enter the world of free web-based…
Loopshot: Reno’s Worst Web Host Provider
Stoney has a relatively hands-off policy regarding what the team blogs about on (EMP). Occasionally he’ll give us some general direction or guidance (Titles, people! It’s all about titles!!!) and he tell us to always keep it relevant to business and marketing, but other than that we pretty much have free reign. And while he…
Would You Buy from You?
Would you buy your service/product from you based on your website? Does your site have a good first impression? Look it over and see what needs to be improved to fulfill the point of your site. Ask people who you know and know will give you a straight answer the same two questions I just…
Review: Viral Marketing and Linkbait by SEOmoz
This is the last of my book reviews for the year. I had a pile of completed books that I hadn’t had a chance to write up my reviews of them until this week. Hence the all-review-all-the-time thing we got going on here at EMP this week. Next week I’ll be publishing a complete list…
Matt Cutts – Three Steps To A Great Site With Great Traffic
There’s a great discussion started by Michael Dorausch regarding Matt Cutts’ three steps process to build a site and get a ton of traffic. Michael transcribed and organized Matt Cutts’ evening presentation at PubCon this past week. Cutts made many great suggestions that any webmaster old or new ought to consider. Step 1 – Make…
9 Paths of SEO Enlightenment, Part II
Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/seo-enlightenment2.mp3] A website is much like a home. In order for it to function as intended it has to be built to be structurally sound top to bottom. On the web you can think of search engine spiders as the building inspector who come by from time to time making sure that all areas…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
