Posts Tagged ‘Time Management’

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Buying software is so 1999. I mean seriously, who wants to buck up and spend upwards of $500 on an office suite when you have bills to pay and lattes to drink. Plus, with everyone’s exciting New Year’s resolutions in full swing, saving money may be even more appealing. Enter the world of free web-based software and open source software. This list is obviously not comprehensive, nor authoritative, however, these ten programs are the ones I found most useful during 2007.

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Step 1: Admit you have a problem

Everyone has faced it. When you initially learned about blogs and blogging you were like a wide-eyed kid who had just entered a huge toy store. There were blogs about everything you’ve always wanted! Knitting? Check! Soccer? Check! Monster-Truck Driving-Extreme Ping-Pong Enthusiasts? Check.

Then, somewhere down the road your new found love became a monkey on your back. Before you knew it you became a blog junkie- checking your favorite sites several times a day just to get a fix. Minutes turned into hours, and hours into days.

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Our fearless leader and CEO of Pole Position Marketing, Stoney deGeyter, is teaching a class at Truckee Meadows Community College (TMCC) here in Reno, Nevada. Launched in 1998, PPM is Reno’s leading search engine optimization and website marketing firm. For nearly a decade, Stoney has provided local and global business owners increased website visibility, top search engine rankings, and boosted online conversions.
Registration has begun for “Website Marketing Performance Strategies,” an intensive 12-hour course, taught in four three-hour segments, covering all facets of online marketing including:

• Building a Search Engine friendly website
• In depth keyword research
• Understanding a Search Engine
• On- and off-page search engine optimization (aka SEO)
• Google AdWords and Pay-Per-Click campaigns
• Link building strategies
• Tracking your traffic and understanding stats

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Ironing out the finer details of role transitioning for our client’s campaigns was the focus of a recent meeting here at the office. During our open discussion I sketched a simple diagram to help myself understand the progression of individual roles during the campaign life cycle. When I presented my humble diagram, the team responded very positively and Stoney suggested that I share it on the EMP Blog. Below is my final draft of the diagram which illustrates the following information:

• The logical progression of primary campaign strategies
• How these strategies map onto a simple supply-demand model of search activity
• The objectives of both the search marketer and the searcher in regards to supply-demand
• The diagram demonstrates the mutually supportive relationship that exists between the searcher’s informational need and the SEM’s approach furnishing viable information, while supporting the client’s goals. A Win/Win/Win situation.

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I have been many things in my life, but never much good at sucking up to the bossman. I have an inherent problem with authority and had the term “insubordinant” associated with my name on more than one occasion. It’s not so much that I have an “attitude problem,” it’s more akin to… well, I couldn’t come up with anything flowery and obtuse so we’ll just have to stick with “attitude problem.”

So I’ve decided to compile a list of my tips for sucking up to the boss:

1. I have no freakin idea.

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So lately I’ve been hearing the faint murmurings of distaste among the staff. It’s the hissing under their breath when they think I’m out of earshot, the sudden silence that happens when I enter the room and the slight hints of sarcasm that is spoken as they acknowledge a policy which they “accept”. Yes, I believe I have been labeled “The Time Management Nazi.”

Any regular reader of this blog knows that I’m a time management fiend. I hate wasting my own time, and hate wasting company time even more. Salaries are not paid on wasted time, now, are they?

I remember one of the first employees I ever hired. An older guy whom I was trying to explain some of the more basic link research concepts. This guy was a classic example of time wasted. Anytime after being shown something new he needed a brief 90 second pause in order “to take it all in”. OK, pause over, now we can go on with the less… oh, wait… another pause!

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