Posts Tagged ‘Time Management’

To know the value of one year – ask the student who failed their final.
To know the value of one month – ask the mother of a premature baby.
To know the value of one week – ask the editor of a weekly magazine.
To know the value of one day – ask the wage earner with six children.
To know the value of one hour – ask the lovers who are waiting to meet.
To know the value of one minute – ask the person who missed the plane.
To know the value of one second – ask the person who survived the accident.
To know the value of one millisecond – ask the Olympic silver medalist.
–John Maxwell

In SEO and SEM, time management is critical. Almost anybody in the industry will tell you that you can spend countless hours “tweaking” a website, looking at traffic analysis and conversion stats, and employing link building campaigns. These are all essential parts of a good SEO service, but at the same time, some limits have to be placed on the amount of time you will spend on these activities for any single client.

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Buying software is so 1999. I mean seriously, who wants to buck up and spend upwards of $500 on an office suite when you have bills to pay and lattes to drink. Plus, with everyone’s exciting New Year’s resolutions in full swing, saving money may be even more appealing. Enter the world of free web-based software and open source software. This list is obviously not comprehensive, nor authoritative, however, these ten programs are the ones I found most useful during 2007.

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Ironing out the finer details of role transitioning for our client’s campaigns was the focus of a recent meeting here at the office. During our open discussion I sketched a simple diagram to help myself understand the progression of individual roles during the campaign life cycle. When I presented my humble diagram, the team responded very positively and Stoney suggested that I share it on the EMP Blog. Below is my final draft of the diagram which illustrates the following information:

• The logical progression of primary campaign strategies
• How these strategies map onto a simple supply-demand model of search activity
• The objectives of both the search marketer and the searcher in regards to supply-demand
• The diagram demonstrates the mutually supportive relationship that exists between the searcher’s informational need and the SEM’s approach furnishing viable information, while supporting the client’s goals. A Win/Win/Win situation.

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So lately I’ve been hearing the faint murmurings of distaste among the staff. It’s the hissing under their breath when they think I’m out of earshot, the sudden silence that happens when I enter the room and the slight hints of sarcasm that is spoken as they acknowledge a policy which they “accept”. Yes, I believe I have been labeled “The Time Management Nazi.”

Any regular reader of this blog knows that I’m a time management fiend. I hate wasting my own time, and hate wasting company time even more. Salaries are not paid on wasted time, now, are they?

I remember one of the first employees I ever hired. An older guy whom I was trying to explain some of the more basic link research concepts. This guy was a classic example of time wasted. Anytime after being shown something new he needed a brief 90 second pause in order “to take it all in”. OK, pause over, now we can go on with the less… oh, wait… another pause!

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