Posts Tagged ‘Title tags’

The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Building Links

There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That’s not to say quick fix solutions aren’t sometimes needed or warranted, but they rarely make a good long-term investment.

A link only has a certain amount of value, much like the value of a casual acquaintance. But like a true friendship, a link relationship goes much further and has a lot more potential.

The concept of building links is best when it’s focused on building relationships. You’ve heard it said, “give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime.” In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links.

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The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

Link Analysis Progression

I said in my last post that each link is essentially a vote for the page that’s being linked to. That, essentially, was the original link analysis factors. Things have come a long way since then. Today’s link analysis factors are far more complex.

Over the years what gets analyzed as part of the link has changed in order to provide better search results to web users.

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The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.

On-Page Optimization

A website can do just fine online without SEO. PPC, social media and other properly implemented off-line marketing efforts can really help a site succeed online with little or no SEO. But unless and until you begin to SEO your site it will always under perform, never quite reaching its fullest potential. Without SEO, you’ll always be missing out on a great deal of targeted traffic that the other avenues cannot make up for.

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A little over a year ago I wrote an article about how sometimes you have to break a website in order to fix it. This isn’t always the case in SEO but there are those situations where a site is so bad that you pretty much need to burn it to the ground before you can build it right.

The other day I reviewed a site that confirmed this premise. It wasn’t a bad looking site on the surface but once you looked into the architecture a bit you found problems compiling on top of problems. Nothing short of demolishing the entire site and building it from the ground up would allow it to gain any traction in the search engines.

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Question: When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?

This is a question that I hear quite often, and it’s a good one. I don’t necessarily think there is a universal right or wrong answer to it. Many believe that the real estate in the title is just too valuable to waste on a company name. Others believe that the branding you get from placing your company name in the title is just too good to pass up.

Let’s dissect this a bit and then I’ll let you come to your own conclusions.

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