Does Your Company Name Really Belong In Your Title Tag?
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Question: When I only have about 65 characters to work with in a title tag (that which is visible on the search engine results pages), should I use any of that valuable real estate to display my company name?
This is a question that I hear quite often, and it’s a good one. I don’t necessarily think there is a universal right or wrong answer to it. Many believe that the real estate in the title is just too valuable to waste on a company name. Others believe that the branding you get from placing your company name in the title is just too good to pass up.
Let’s dissect this a bit and then I’ll let you come to your own conclusions.
