Dropping In To See What Condition Your Condition Is In – Part I
Back in 2002, Stanford published their Top 10 Guidelines To Establishing Web Credibility. Amazingly, these conditions for creating a credible website are just as relevant today as they were back then. Isn’t it funny how, with all of the advancements in site development and marketing, it all still comes back to the basics?
Below are the first five guidelines. I’ve provided some of my own additional thoughts and commentary and would be interested in hearing yours as well.

I think I stress too much about our clients’ performance of their optimization campaigns. Or perhaps I just create too much work for myself. See, all these years I’ve been working 10-12 hour days to help my clients increase their exposure in the search engines for some pretty important phrases. But just recently I found out that I’ve been targeting all the wrong keywords!


