Posts Tagged ‘upsell’

Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!

Many years ago I put my site through a re-design. I worked hard to make sure everything was done just right, including the images and navigation. But one thing I failed to consider was internal linking, separate from the navigational elements. It wasn’t until much later that I realized how much traffic I was losing because my internal linking was (or lack thereof) wasn’t benefiting my visitors.

In-site link implementation can make a considerable difference in how effective your optimization campaign is. Or isn’t. While your site’s primary and secondary navigation is extremely important, you shouldn’t make that the only way for visitors to get around your website.

I was reading David Garfinkel’s, World Copywriting Blog. His latest post was about a sizzling sales letter using explicit language to sell. And sell it did. According to David the sales letter stats include:

Between half a million and three-quarters of a million dollars in four days.

1000 sales in 90 minutes… between 4000 and 5000 in 4 days.

More than 50% of buyers opted for the upsell.

That’s damn impressive if you ask me. The thing is that even with these impressive figures, the letter was censored and changed to exclude certain “unacceptable” statements. The cleaned up version is not half as powerful in my opinion. I’m curious to know how well the revised sales letter is doing.

Click here to keep learning