Posts Tagged ‘URLs’

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SEO

• Rewriting URLs: SEO for CMS, E-Commerce, and Dynamic Sites
• Controlling Search Engine Access with Cookies & Session IDs
• How Long Does it Take to Rank in Google? How Many Hours do I Have to Work Each Day?

Copywriting Click here to keep learning

SEO

• How To Make the No-Follow A Blessing and Not a Curse: Advanced Internal SEO
• 5 More Free Tools To Improve Search Engine Optimization
• Four Reasons To Avoid Using Dates In URLs

Link Building Click here to keep learning

The purpose of a search engine optimization marketing company is to carefully craft webpages and links in order to “optimize” the chance that their client’s pages will appear in the first few pages of search engine results; preferably on the first page. The truth is readers rarely look past the top 10-20 URLS found. SEO companies also look over their client’s webpages and give them a list of ideas to make their site more user-friendly and content relevant. SEO methods will not reach their full potential if your website is less then par and cryptic. SEO can get them there but your website has to make them stay and buy.

Google is one of the top search engines that Pole Position Marketing and other SEO’s will go after using their PageRank thesis, patented by Sergey Brin and Larry Page in 1998, that states that a webpage is important if it is pointed to by other important pages. Put simply a SEO’s link building strategy focuses on finding other relevant page ranking sites and asking them for a link on their site. With the right site this is like handing in a job application with a reference from the President or Donald Trump. Without having other important webpages linking to your various webpages your website is sitting in the cafeteria by itself and Google is the popular kid who won’t make eye contact.

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Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/dissatisfy-visitors.mp3]

Since creating a website that is “user friendly” is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website. Unlike the dozens upon dozens of things that go into creating a website that provides a positive visitor experience, one that creates an atmosphere of trust and is likely to improve conversion rates, creating a dissatisfying experience can be done fairly easily in just a few steps.

In fact, while I’m sure there are just as many things that can derail a visitor on a website, there is no need to implement more than a few. We have found that any one of the four things listed below will do the trick!

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Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO
Authors: Jaimie Sirovich and Cristian Darie
Paperback: 360 pages
Cost: $26.39
Published: April 2007

Running a successful search engine optimization firm means that I have to have a solid understanding in numerous coding strategies that can play a role in an SEO campaign. I’m not a programmer, and don’t know a lick about PHP, but I also knew that pSEOwPHP would be a valuable book worth reading. I was right.

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Forms are one of your primary points of contacts with your visitors. While many visitors still use email or even the telephone to contact you or to place an order, the vast majority will contact you first via your web forms. Forms that are broken or improperly implemented cause frustration and can greatly reduce your conversion rate for leads and sales.

It is up to your design and development team to test your site’s web forms as thoroughly as possible in order to eliminate any errors. While no site can ever be 100% error-free, finding and fixing errors sooner, rather than later, is important to maintaining a usable website. When user and usability errors do occur –and they will– it is important to employ the right safeguards in order to ensure visitor satisfaction and reduce exit rates.

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Fundamentals Track, Tuesday 4:45 – 6:00 PM
Successful Site Architecture

Moderator: Barbara C. Coll, CEO, WebMama.com
Matthew Bailey, President, Site logic Marketing
Derrick Wheeler, Senior Search Strategist, Acxiom Digital

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I spent a good part of the weekend creating and looking at PPC reports. I am hip deep (easy to happen with my [not so] grand stature) evaluating the existing PPC accounts of new clients. I want an overview of how their campaigns are setup and organized. I’m looking at:

• How many campaigns with each PPC engine?
• How many adgroups with each campaign?
• How many keywords are associated with each adgroup?
• Which page are they using for their landing page?
• Are URLs defined at the keyword level?
• What kind of keyword matching are they using?

When I get the foundation down, I’m going to start looking deeper at Keyword bids, CTR, Conversion Rate, and Cost/Conversion. I want to pull all this information into one workbook so I can take a look at everything all in one place. It’s simple enough to open data from the .csv with Excel, but it’s a matter of getting the report to include all the information I want before I export to the .csv.

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