In just four weeks I’ll be in Houston attending the most conceptually unique search engine marketing conferences of the year, Small Business Marketing Unleashed. But before I get to that I thought I’d provide a brief recap of Search Engine Strategies: New York. Day Zero I’ve been to New York once when I was in…
Tag Archive: Usability
Sometimes Fixing a Site Means Breaking It First
Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/breaking-seo.mp3] Over the past ten years the mindset of SEO has evolved significantly. In the early years, website optimization was considered more of an IT expense handled by computer geeks. But over the years, businesses (and SEOs) began to change their frame of mind, realizing that search engine optimization was much closer to traditional…
How Analytics Can Help You Debunk a Perceived Failure (or Not)
Problem: Client says that site traffic and sales have decreased since starting SEO campaign. You know that since taking over SEO you have eliminated hundreds of pages of duplicate content and increased search spidering of important pages. Site usability has improved significantly and rankings for key terms are also improving. Many site architectural issues have…
January 2008 Round-Up
It’s time to do a wrap of of January 2008, to which we say, so long and goodbye. We shall never see thee again. So for those interested, here is a list of our most viewed posts last month: The 19-Hour Website Analysis, in 20 Minutes or Less, Stoney deGeyter 9 Tools For Generating Keyword…
The 19-Hour Website Analysis, in 20 Minutes or Less
Performing a complete website review is rarely easy. I’ve found that you can start a site analysis intending to spend just a few minutes looking over it only to find that it quickly spirals into a multi-hour marathon of research. Complete website reviews can be time consuming and often produce many more hours of work…
When is Usability More Important than SEO?
Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/usability-analogy.mp3] Every day, we get businesses coming to us looking to improve their search engine rankings. They want to talk about an SEO campaign, but one quick look at their site and we see that SEO may not be the right approach for them. Usually in these cases, the site needs a complete usability…
6 Quick and Easy Accessibility Issues That Make Your Visitors Happy
Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/accessibility.mp3] As more and more users gain access to the web, it becomes increasingly important to ensure that your website is accessible to all, not just a few. Just as businesses must comply with the American Disabilities Act to ensure proper access to customers with disabilities, businesses should do all they can to make…
Team Reading List 1.14.08
Copywriting The 6 Steps to Stop Content Theft Write an E-Book in Two Weeks A Three-Step Approach to Strategic Content Development 7 Ways to Resuscitate a Boring Links Post Headline Frenzy PPC New Campaigns: Initial Bids, Daily Budgets & Negatives Google Allows Local Addresses On PPC Ads Four Tricks to Gain an Unfair Advantage on…
14 Website Usability Guidelines That Keep them Coming Back for More
Audio feed[audio:http://www.polepositionmarketing.com/emp/blog-audio/usability-guidelines.mp3] Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor’s engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the “items” they’ve added to their cart) can result in a significant loss in potential sales. But much of…
Team Reading List 1.3.08
Link Building Top 11 Link Baiting Guides That Everybody Ought To Read Social Media Why Social Marketing is Critical to the Internet Marketing Mix Five Ways To Use Twitter For Business SEO Five ways to stop doing stupid things in digital marketing PPC 13 Myths of Pay Per Click Writing Effective PPC Ads Is All…
- "Our clients often tell us we're one in a million. Turns out we're really just one of a hundred thousand or so. But what they're really saying is that we get results that increase traffic, sales and ROI! Number one of a million? Yeah, that's where we put you when we velocitize your web marketing."
