When you study high-converting websites across varying industries, it becomes clear that they do the little things right. They understand how important it is to identify key user behaviors and […]
Animated explainer videos are becoming a go-to promotional tool for businesses. They’re very effective at selling a product and increasing conversion rates. This is exactly why companies from all over […]
There’s no need to explain why Facebook should be an essential part of your marketing plan. They have over a billion daily users, making it one the largest, if not […]
In 2017, we have seen some game-changing social media trends. Specifically, live video (Facebook Live), ephemeral content via Instagram Stories, and the use of chatbots have changed the face of […]
You probably already know why it’s important to establish a business page on the largest social network, Facebook. But, of course, it’s not enough to simply create a business page. […]
As you know, video plays a rather significant role in motivating customers to shop with certain brands. But are you using it as you should? Product demo videos are well […]
Video marketing works. Around 93% of marketers are considering using video for sales, online marketing, and communication, so it’s clearly a tactic that we don’t mind putting some faith in. […]
You’ve successfully implemented a conversion rate optimization strategy. And although it’s been giving you some results, you want to further improve sales and boost your ROI. You may have improved […]
Anyone who has spent time perfecting landing pages for PPC or other ads knows that it’s not just the content that determines the success or failure of the page. In […]
Over the past few years, there has been a surge in the utilization of visual content, and for good reason. Humans respond positively to images – 70% of our sensory […]
There are a multitude of reasons for businesses to invest in video. Considering that visual content is only getting more popular and YouTube is the second largest search engine, you […]
The content marketing field requires marketers to stay on top of numerous different strategies and channels. And while it’s difficult to label one particular strategy as “superior,” certain ones stand above […]