Posts Tagged ‘web host’

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Today we conclude the three-part series on choosing a web host provider. In Part I we looked at the cost factor as well as up-time guarantee claims from web hosting companies. In Part II we discussed a number of other factors that can mess with your site’s performance in the search engines such as speed, bandwidth, server load monitoring, space as well as other necessities such as email and security. Finally, we’ll look at FTP accounts, control panel access, tech support and both free and in-house hosting options.

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Who you choose as your web host provider, or what type of web hosting account you have can have a profound impact on your search engine rankings. In Part I of this three part series we looked at the cost factor as well as up-time guarantee claims from web hosting companies. In this episode we’ll look at a number of other factors that can mess with your site’s performance in the search engines.

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Recently I received a call from a former client, concerned that their website was down. We helped them set up their web host services with a nationally recognized company and provided them all the information they needed to manage their account before continuing on with our other services.

Then one day we got a call. They were frantic and concerned (and not without a heavy dose of blame on us) because the site had been down and nobody could figure out why. We were the last people they entrusted their site to so we were the obvious culprit contact.

Ultimately everything got worked out, but when it come time to renew their services with the web host provider the credit card on file had expired, as had their primary contact email addresses. The web host went no further in trying to contact the company (anyone hear of a phone?) before disconnecting the account.

Our former client was able to get web hosting restored and all was well with the world, with the exception singular exception that they continue to use the same web host provider.

Web hosting, like sex, is generally one of those things you don’t think about unless you don’t have it or until there is a problem. Web hosting is often considered as one of the web site’s “utilities,” similar to how you need to pay your electric bill in order to keep the lights on. But the simplicity of setting up an account with the electric company and having them send out the monthly meter-reader pales in comparison to setting up a web hosting account. The hosting package you choose will play a significant role in the overall performance of your site.

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It wasn’t all that long ago that people in my industry had to convince business owners of the value of going online. For the most part those days are past. I think the value of the web has proven itself more than we can possible realize. Today I can pay bills, stream movies, schedule and even watch my DVR from anywhere in the world, so long as I have internet access. Getting your business online isn’t just about making money–it’s about accessibility.

Even if your business as little commercial viability online, having an accessible website allows people to learn more about you, your products or services, what types of things you do, what you believe in and care about, and how to contact you if needed. It’s about allowing people to come to you instead of pushing yourself on to them that is typical of most forms of advertising.

If you run a business of any size and you still have not made the jump to the Web, why not? If you know your business can make money online, (i.e. you sell an in-demand product or service) then investing money to build your web presence is almost a no-brainer. The question then becomes, how to do it right so you can be profitable.

If you run one of those niche businesses where online success isn’t a certainty, there is still value in being online. There is also value in investing in a bit of marketing in order to make sure your site can be found by those looking to find you, even if they just seek information.

Regardless if your business that can make a profit online or if the site’s just another way to provide information to the public, there are a few things that you’ll want to consider when budgeting for your website’s success.

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