Posts Tagged ‘Website Architecture’

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During my webinar last month I received a lot of questions both before and during my presentation on website architecture. I’m trying to answer a handful of questions each week until I get through the whole bunch of them. If you have any questions of your own I’d be happy to answer them. You can either post a comment for me to respond to or email me and I’ll add them to the list here.

Today I have answered questions regarding books for beginners, SEO techniques and how they have changed, pro’s and cons of CSS, different types of architecture and favicons.

On with the answers…

Last week I was privileged to conduct a webinar on the topic of Website Architecture. Unfortunately I was only able to get to two of the three main topics due to time and my inability to not talk so much! Overall I think we covered the two areas we got to, URL & Domain Structure and Link Structure, pretty sufficiently.

Over the course of the hour I was told that over 16 pages of questions were submitted, yet we only had time to answer a few during the hour. I’m hoping to be able to go through those and answer as many as I can, but I’m still making my way through the pile of questions sent before the webinar. So without any more yapping, let’s jump right in and answer some more…

Click here to continue reading at Search Engine Guide…

Today, at 10AM PST I’ll be conducting a webinar for SEMpdx. The webinar is titled Secrets to Creating a Search Engine Friendly Website, and it’s still not too late to register by clicking that link.

Last week I answered some questions that were submitted by registrants and I wanted to hit a few more again today. I’ve got more questions than I have time to answer here, but will also try to get to some of them during the webinar. Anything left unanswered I’ll probably be posting a few answers here a week until I burn through them all.

Click here to continue reading at Search Engine Guide…

I’m gearing up for a 1-hour webinar that I’ll be doing for SEMpdx next week. I’ve got more information on that below, but the SEMpdx crew asked their members to submit some questions that they would like to get answered during the presentation. Instead of waiting, I thought I’d go ahead and answer the questions here.

There is still time to register for the Website Architecture Webinar. It will be held Thursday, May 22, 10 AM PST. If you sign up you can submit your questions at the same time. I’ll try to do one more question and answer post before the event.

But I have my own question for you, of the three main areas above (domain, link & page structure), which are you most interested in me spending the most time on?

I’ve just been tapped to conduct a webinar for the fine folks at SEMpdx. It’s an hour long webinar focused on website architecture, titled Secrets to Creating a Search Engine Friendly Website.

I’ll be covering:

• Domain & URL Structure
• Page & Code Structure
• Link Structure

The webinar will be held Thursday, May 22 from 10 AM PST. Click here to register and let me know that you’ll be attending via comments below.

When I first learned the title of the conference being developed by the crew over at Search Engine Guide I thought, “Awe, how cute. It fits the puppy theme.” Even as I was tapped to be a presenter I knew that Unleashed was going to be different. After all, I had an hour and 15 minute session all to myself. Apparently someone thought more highly of me than they ought! But I didn’t fully understand how different Unleashed would really be from the norm of search engine marketing conferences.

First of all kudos goes out to Jennifer Laycock, Rachel Phillips, Vickie Evans and Robert Clough (who’s sole job was to stand around and look pretty. He failed.) who were all key to making Unleashed happen. Their dedication to every last detail created one of the best industry conferences I’ve ever attended. Everything from the pre-event networking, through to the very last session went off seemingly without a hitch.

Click here to keep learning

Day 1: Sessions

WOW. What a great day. The day gave us four sessions / two tracks of indepth introductions to all aspects of Search Marketing for small businesses. Each speaker had a full hour to go into more depth on their subject than any conference you’ve ever attended.

Rather than have a keynote speaker, Unleashed opened with a general overview of what Online Search Marketing is all about. Jennifer Laycock introduced three incredible presenters,
Matt McGee of Marchex and Small Business SEM (who happens to hate Twitter I do not like green eggs and ham, I do not like them Sam I am.), Wendy Piersall of sparkplugging.com and Matt Bailey of SiteLogic.com.

After the Common Sense introduction, we split out into the sessions. These are the ones I got to attend: Click here to keep learning

Lately I’ve been seeing a lot of sites where the designers were a bit lazy on the coding of the visual elements. Especially when it comes to creating new styles for the style sheet. In CSS, it’s pretty easy to develop a style that allows you to have certain portions of text display exactly how you want. But apparently, coming up with a unique style and name is just. too. difficult. So instead of naming a new style, the developers just style an Hx tag and then plaster it throughout the site.

One site that we’ve been working with has just come from a fresh re-design. Once we started digging into the code, we’ve found that the designers have taken some pretty extreme liberties with the Hx tags.

Click here to keep learning

Like a sound site architecture and directory structure, product categorization can play a significant role in how both search engines and users are able to access your products. There are two important things to consider when determining how to categorize your products. 1) Is each product assigned to the most appropriate category or categories? and 2) is multiple categorization creating duplicate content? The first issue frustrates your users and the second the search engines.

Looking for examples of both of these I found exactly what I was looking for on The Home Depot website. Click here to keep learning

SEMpdx Searchfest

Ok, this one has come and gone but I wanted to provide a short debrief. I have to say that I had a fantastic time. Searchfest marked my one-year anniversary speaking at conferences. They opened the door for me at Searchfest 2007 and were kind enough to invite me back this year. Boy, am I glad they did.

I have to say that I was really surprised by the marketing power they were able secure for each session was amazing. I felt severely out gunned on both panels I was on. I was amazed at the quality of the information provided and the overall environment established by the SEMpdx team.

Click here to keep learning