Posts Tagged ‘website marketing’

Engaging in proper site SEO isn’t about pulling out a checklist that you can run through in a month, check them all off and say all done! A good optimization strategy consists of a variety of moving parts. Check one issue off your task list today and two more problems show up on your radar. Good SEO is kind of like an engine: There are many working parts, any of which can (and should) be improved, repaired or replaced to boost your vehicle’s performance. The more your engine is used, the more work there is to do to keep the engine in top shape.

With that said, there are some basic components of every SEO campaign (not to mention a really big checklist) that form the foundation of a successful campaign. Anyone who’s been around SEO for any length of time already knows these “basics,” but they bear repeating for anyone who is unfamiliar as to where to begin with their SEO effort: Click here to keep learning

There was no commercial internet in the 80′s, but that doesn’t mean that we can’t reach into the recesses of our past to see that, everything we know now about SEO, we already knew back then. How? From the greatest, most magical music of all time: 80′s hair band glam rock!

They just don’t make music like this anymore, and it’s a shame. The sweet sound of rock’n'roll has never tasted better. All it takes is a reflective look at some of these song titles to realize that these guys knew their online marketing! (Though I’m sure they were all too wasted to even know it!)

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The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step Program for business owners when dealing with their online marketing campaigns.

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Most business owners start with a pretty good idea of who they are competing against before they even set up shop. This is valuable information that can help you overcome a deficit of knowledge that you may not even know you have. Just as competitor knowledge is valuable for offline businesses, a business owner must also have intimate knowledge of those who they are competing against online as well.

You need to know who is the leader in your industry, and then do what you can to find out how they achieved it.

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It wasn’t all that long ago that people in my industry had to convince business owners of the value of going online. For the most part those days are past. I think the value of the web has proven itself more than we can possible realize. Today I can pay bills, stream movies, schedule and even watch my DVR from anywhere in the world, so long as I have internet access. Getting your business online isn’t just about making money–it’s about accessibility.

Even if your business as little commercial viability online, having an accessible website allows people to learn more about you, your products or services, what types of things you do, what you believe in and care about, and how to contact you if needed. It’s about allowing people to come to you instead of pushing yourself on to them that is typical of most forms of advertising.

If you run a business of any size and you still have not made the jump to the Web, why not? If you know your business can make money online, (i.e. you sell an in-demand product or service) then investing money to build your web presence is almost a no-brainer. The question then becomes, how to do it right so you can be profitable.

If you run one of those niche businesses where online success isn’t a certainty, there is still value in being online. There is also value in investing in a bit of marketing in order to make sure your site can be found by those looking to find you, even if they just seek information.

Regardless if your business that can make a profit online or if the site’s just another way to provide information to the public, there are a few things that you’ll want to consider when budgeting for your website’s success.

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Choosing a SEO to manage your website marketing has never been easy, but during these tough economic times it’s more important than ever to choose wisely. No one wants to be the guy at the end of Indiana Jones and the Last Crusade, who chose the wrong chalice. You’re site will be nothing but a shell of it’s old self with the Knights of SEO standing over you saying, “He chose… poorly.” Uh, yeah… “Information that would have been helpful yesterday!” (to mix my movie quotes.)

If you’re a small business shopping around for the right SEO to help you out, there are a lot of things you need to consider before jumping in and hiring a SEO subcontractor or firm. Even if you’re on a tighter-than-normal budget–and really, who isn’t right about now–you can’t shop for SEO simply on costs alone. That’s like buying an economy car when you really need a mini-van. You just need to find the mini-van that offers the best features at the right price.

Not all SEO providers are the same and not all sites require the same type of SEO service. All thing must be taken into proper consideration. Here are five things that are relevant to the overall pricing and success of your optimization campaign.

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Marketing a website isn’t particularly difficult. It’s usually just a matter of knowing what to do, how to do it, and having the skills and time to get it done. With that said, marketing a website isn’t particularly easy either. There are so many factors and variables in play that at any given time that the job can be quite overwhelming. Obviously I can’t address the issue of whether or not you have the skills or time, but I can help you out with the “what to do” piece of the puzzle.

I’ve always been a lover of checklists, especially when it comes to getting things done. Especially when it comes to remembering what things need to be done! So over the last several years I’ve been putting together checklists for all kinds of things pertaining to website marketing.

Below is my master website marketing checklist covering over 400 specific items over 23 topics. These topics include things such as website development, SEO, usability, accessibility, etc. This list doesn’t cover any “how tos,” which are an essential ingredient to successful online marketing, but sometimes you need to first know what to do so you can then discover how to do it.

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