Posts Tagged ‘Wordpress’

Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!

• Hitchhikers Guide to Linkless SEO
• Making Sense of Linking and Site Promotion
• SEO Checklist: Fundamental steps for every SEO campaign
• Who’s using Yahoo Answers?

I’ve gotten an overwhelming response to my two articles posted at Search Engine Guide outlining some of the self-branding issues of some of the Search Engine Strategies San Jose 2007 Speakers. I appreciate the response I got and am glad that the information was helpful.

David Szetela of Clix Marketing sent this email:

Stoney – great article re: SES Speakers! A few suggestions:

1. Try other search engines, and/or a meta search engine like http://www.mamma.com

2. Do me! Do me! I’d be interested in your analysis, even if you don’t publish it.

Click here to keep learning

SEO For Google In Five “Easy” Steps

Seven Steps for Creating a Powerful Jump Page That Sells

Google Print Ads Now Open to All AdWords Advertisers

7 Costly Mistakes Webmasters Make About Web Directories

High Quality Links: Help with internal link structure in SEO

Jill summarizes Google’s Dan Chow’s discussion about Getting Into Google.

More backlink theory from Michael Martinez: Shaping Your Link Profile.

Todd has a great post on Reputation Management Emancipation Proclamation giving us 10 Ways to “Own Yourself” Online.

I’m pretty immune to advertising. I fast forward through TV commercials, and rarely watch anything on YouTube, unless it’s referred to me as a great marketing piece. When I found cleanishappy.com (hat tip to my buddy John), I could not pull my eyes away from the screen. And it wasn’t just the butt shots (all tasteful, mind you) that interested me, but that certainly was an attention getter. These guys put together a fantastic presentation that not only was able to grab attention, but maintain the interest. I clicked on on every link and watched them all the way through. Now, where do I get one of these?

What do you think? Did you find this as compelling as I did?

Brandon Cornett points out How Usage Data Will Affect Your Future Rankings.

There is no shortage of SEO and Webmaster Tools. Jim Hedger gives rundown on a few.

Are we Influencing Universal Search enough?

Get a load of SENDTEC’s Search Marketing TV Commercial. (hat tip Loren Baker)

Here are some tips on How To Optimize B2B Pay Per Click In Four Hours A Week

Aaron Wall provides a case study that answers the question: Should You Fear 301 Redirects Hurting Your Rankings?

Click here to keep learning

There has been a bit of hubub for a while about persona based marketing plans and what that really means. Personas are templates used to identify a customer on a wants and needs level, so that you can adjust your site’s user experience to be as well matched to your customer as possible. Persona based marketing is the art of identifying those personas in a way that you can build out several templates and see things from the users point of view.

The creation of personas is not an easy task, but with some online resources that you may not have thought of, it can be done quickly and efficiently. Social outlets such as myspace, facebook, flickr, technorati, wordpress, live journal, and blogger (just to name a handful) can be a great way to find out how customers interact with you. Just do a search on any two of those services for your top keywords and your brand name and you should be able to find a wealth of information.

Click here to keep learning