May 3 2010
Scouting Keywords That Will Become Your All-Star Players
What’s the best keyword research tool out there? Google’s? WordTracker? Keyword Discovery? Actually, none of them.
The best keyword research tool is a broad match keyword in a PPC account. Huh? Doesn’t everyone say that broad match is extremely dangerous and you should only approach them with the utmost respect and gentleness? Well, yes that’s true, but that doesn’t mean you abandon them!
OK, so why do I say this is the case? Because broad match keywords are like scouts for you. They go out and evaluate all of the possible “players” in the game and come back to you and let you know which ones are worthy of playing on your team and which ones aren’t. Click here to keep learning
