Posts Tagged ‘Yahoo Directory’

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As the debate over paid links continues to wage a lot of innocent business owners get caught in the crossfire. They often hear bits and pieces of information and then have to make decisions based on that information. Rarely is the average business owner as fully informed as the average SEO. Heck, even the average SEO is in the dark much of the time trying to parse statements and warnings made by the search engine representatives.

One of the areas of confusion that many have regarding paid links is knowing when a paid link is really a paid link, and when is a paid link penalized. I think a fair argument can be that a payment doesn’t necessarily always have to be monetary. Any quid pro quo on a link can legitimately be considered a “paid” link.

But not to worry, Google and the other engines don’t work that way. In fact, in their attempt to eliminate all forms of paid links from affecting their natural algorithmic search results Google has left one giant loophole in the paid link witch hunt: paid directory links.

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Remember when Yahoo and Google were best buds? Well, more like Yahoo was the King and Google did his search work.

Searching for “Yahoo Powered by Google” doesn’t return much today, but there was a time when people “searched” for things on the web rather than “Googling” them. In fact, people didn’t really care so much about search engines- the web was a simpler place where you could find what you were looking for on a portal, and sodas only cost a dime.

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I have not talked much about our new link program here in this blog, however I posted what we are doing over at Search Engine Watch Forums and have gotten some good feedback, which has also raised some good points we have not considered. SEO Book also picked up on the thread which generated some additional comments.

In the course of our efforts we’ve also have been getting feedback from those we are trying to “convert” from the old “link page” format to the new article format. While mostly positive, some of the negative responses range from, “You don’t know what you’re talking about, link pages have always worked just fine,” to “You don’t know what you’re talking about, ALL reciprocal links are useless.” (I’m paraphrasing the responses.)

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About Search Directories

Many of you are already familiar with Yahoo, the most popular search directory, but are not familiar with the other major directories and/or the difference between a directory and a search engine.

I’ll tackle the latter first. A directory works very much like a phone book. Web site owners submit their sites into a specific directory category. Web surfers click through the directory categories (i.e. Business, Education, News) to find a number of sub-categories that they will have to click through to narrow down their search. When they get to the sub-category that best pertains to their search, all the web sites that fit in that category are listed, usually in alphabetical order.

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