Posts Tagged ‘Yahoo! Search’

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Google
April: 51.25%
March: 51.70%
Change: -.45

January 2008: 52.14%
Change: -0.89

Yahoo
April: 10.85%
March: 10.73%
Change: +0.12

January 2008: 10.94%
Change: -0.09

MSN
April: 5.57%
March: 4.31%
Change: +1.26

January 2008: 5.78%
Change: -0.21

AOL
April: 2.07%
March: 1.91%
Change: +0.16

January 2008: 1.86%
Change: +0.21

ASK
April: 1.04%
March: 1.03%
Change: +0.01

January 2008: 1.09%
Change: -0.05

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

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Google
March: 58.7%
February: 58.7%
Change: +0

January 2008: 56.9%
Change: +1.8

Yahoo
March: 18.1%
February:17.6%
Change: +0.5

January 2008: 19.0%
Change: -0.9

MSN
March: 12.0%
February: 11.2%
Change: +0.8

January 2008: 12.1%
Change: -0.1

ASK
March: 2.4%
February: 2.5%
Change: -0.1

January 2008: 2.4%
Change: +0.0

AOL
March: 4.1%
February: 5.2%
Change: -1.1

January 2008: 4.7%
Change: -0.6

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

Click here to keep learning

Google
March: 59.8%
February: 59.2%
Change: +0.6

January 2008: 58.5%
Change: +1.3

Yahoo
March: 21.3%
February: 21.6%
Change: -0.3

January 2008: 22.2%
Change: -0.9

MSN
March: 9.4%
February: 9.6%
Change: -0.2

January 2008: 9.8%
Change: -0.4

ASK
March: 4.7%
February: 4.6%
Change: -0.1

January 2008: 4.5%
Change: +0.2

AOL
March: 4.8%
February: 4.9%
Change: -0.1

January 2008: 4.9%
Change: -0.1

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

Click here to keep learning

Google
March: 51.70%
February: 51.64%
Change: +.06

January 2008: 52.14%
Change: -0.44

Yahoo
March: 10.73%
February: 10.95%
Change: -0.22

January 2008: 10.94%
Change: -0.21

MSN
March: 4.31%
February: 5.79%
Change: -1.48

January 2008: 5.78%
Change: -0.21

AOL
March: 1.91%
February: 1.84%
Change: +0.07

January 2008: 1.86%
Change: +0.05

ASK
March: 1.03%
February: 1.01%
Change: +0.02

January 2008: 1.09%
Change: -0.0+

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

Click here to keep learning

Google
February: 58.7%
January 2008: 56.9%
Change: +1.8

January 2007: 53.7%
Change: +5.0

Yahoo
February:17.6%
January 2008: 19.0%
Change: -1.4

January 2007: 22.7%
Change: -5.1

MSN
February: 11.2%
January 2008: 12.1%
Change: -0.9

January 2007: 8.9%
Change: +2.3

ASK
February: 2.5%
January 2008: 2.4%
Change: +0.1

January 2007: 1.8%
Change: +0.7

AOL
February: 5.2%
January 2008: 4.7%
Change: +0.5

January 2007: 5.4%
Change: -0.2

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

Click here to keep learning

Google
February: 59.2%
January 2008: 58.5%
Change: +0.7

January 2007: 47.5%
Change: +11.7

Yahoo
February: 21.6%
January 2008: 22.2%
Change: -0.6

January 2007: 28.1%
Change: -6.5

MSN
February: 9.6%
January 2008: 9.8%
Change: -0.2

January 2007: 10.6%
Change: -1.0

ASK
February: 4.6%
January 2008: 4.5%
Change: +0.1

January 2007: 5.2%
Change: -0.6

AOL
February: 4.9%
January 2008: 4.9%
Change: +0.0

January 2007: 5.0%
Change: -0.1

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

Click here to keep learning

Google
February: 51.64%
January 2008: 52.14%
Change: -0.5

January 2007: 47.74%
Change: +3.90

Yahoo
February: 10.95%
January 2008: 10.94%
Change: +0.01

January 2007: 11.73%
Change: -0.78

MSN
February: 5.79%
January 2008: 5.78%
Change: +0.01

January 2007: 6.01%
Change: -0.22

AOL
February: 1.84%
January 2008: 1.86%
Change: -0.02

January 2007: 1.7%
Change: +0.14

ASK
February: 1.01%
January 2008: 1.09%
Change: -0.08

January 2007: 1.03%
Change: -0.02

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Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit further and outline the steps for each of the three major PPC providers.

Google AdWords
Quite often you will want to create a negative keyword list that applies to your entire campaign, rather than creating individual lists for each ad group. Google makes this easy by following these steps:

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Google
January 2008: 58.5%
December 2007: 58.4%
Change: +0.1

January 2007: 47.5%
Change: +11

Yahoo
January 2008: 22.2%
December 2007: 22.9%
Change: -0.7

January 2007: 28.1%
Change: -5.9

MSN
January 2008: 9.8%
December 2007: 9.8%
Change: +0.0

January 2007: 10.6%
Change: -0.8

ASK
January 2008: 4.5%
December 2007: 4.3%
Change: +0.2

January 2007: 5.2%
Change: -0.7

AOL
January 2008: 4.9%
December 2007: 4.6%
Change: +0.3

January 2007: 5.0%
Change: -0.1

Click here to keep learning