Posts Tagged ‘Yahoo! Search’

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Google
April: 51.25%
March: 51.70%
Change: -.45

January 2008: 52.14%
Change: -0.89

Yahoo
April: 10.85%
March: 10.73%
Change: +0.12

January 2008: 10.94%
Change: -0.09

MSN
April: 5.57%
March: 4.31%
Change: +1.26

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Google
March: 58.7%
February: 58.7%
Change: +0

January 2008: 56.9%
Change: +1.8

Yahoo
March: 18.1%
February:17.6%
Change: +0.5

January 2008: 19.0%
Change: -0.9

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Google
March: 59.8%
February: 59.2%
Change: +0.6

January 2008: 58.5%
Change: +1.3

Yahoo
March: 21.3%
February: 21.6%
Change: -0.3

January 2008: 22.2%
Change: -0.9

MSN
March: 9.4%
February: 9.6%
Change: -0.2

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Google
March: 51.70%
February: 51.64%
Change: +.06

January 2008: 52.14%
Change: -0.44

Yahoo
March: 10.73%
February: 10.95%
Change: -0.22

January 2008: 10.94%
Change: -0.21

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Google
February: 58.7%
January 2008: 56.9%
Change: +1.8

January 2007: 53.7%
Change: +5.0

Yahoo
February:17.6%
January 2008: 19.0%
Change: -1.4

January 2007: 22.7%
Change: -5.1

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Google
February: 59.2%
January 2008: 58.5%
Change: +0.7

January 2007: 47.5%
Change: +11.7

Yahoo
February: 21.6%
January 2008: 22.2%
Change: -0.6

January 2007: 28.1%
Change: -6.5

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Google
February: 51.64%
January 2008: 52.14%
Change: -0.5

January 2007: 47.74%
Change: +3.90

Yahoo
February: 10.95%
January 2008: 10.94%
Change: +0.01

January 2007: 11.73%
Change: -0.78

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Last week Yahoo posted a blog about how using the negative keywords helps increase relevance. Where they did provide a list of steps, I thought I’d take that a bit further and outline the steps for each of the three major PPC providers.

Google AdWords
Quite often you will want to create a negative keyword list that applies to your entire campaign, rather than creating individual lists for each ad group. Google makes this easy by following these steps:

1. Sign in to your AdWords account.
2. Click the campaign you wish to edit.
3. The number of existing campaign negative keywords will appear beneath the campaign name and daily budget.
4. If no campaign negative keywords exist for your campaign, click Add. Otherwise, click edit.
5. You may select and enter negative keywords for your campaign in one of two ways:

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Google
January 2008: 58.5%
December 2007: 58.4%
Change: +0.1

January 2007: 47.5%
Change: +11

Yahoo
January 2008: 22.2%
December 2007: 22.9%
Change: -0.7

January 2007: 28.1%
Change: -5.9

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