Posts Tagged ‘Yahoo! Search’

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Google
September: 55.34%
August: 54.5%
Change: +0.84

January: 50.41%
Change: +4.93

Yahoo
September: 10.73%
August: 11.51%
Change: -0.78

January: 11.28%
Change: -0.55

MSN
September: 5.51%
August: 5.84%
Change: -0.33

January: 5.78%
Change: -0.27

AOL
September: 1.79%
August: 1.9%
Change: -0.11

January: 1.63%
Change: +0.16

ASK
September: 0.90%
August: 0.80%
Change: +0.10

January: 0.99%
Change: -0.09

Source: Net Applications

Google
August: 56.5%
July: 55.2%
Change: +1.3

January 2007: 47.5%
Change: +9.0

Yahoo
August: 23.3%
July: 23.5%
Change: -0.2

January 2007: 28.1%
Change: -4.8

MSN
August: 11.3%
July: 12.3%
Change: -1.0

January 2007: 10.6%
Change: +0.7

ASK
August: 4.5%
July: 4.7%
Change: -0.2

January 2007: 5.2%
Change: -0.7

AOL
August: 4.5%
July: 4.4%
Change: +0.1

January 2007: 5.0%
Change: -0.5

Source: comScore

Google
August: 54.5%
July: 52.29%
Change: +2.21

January: 50.41%
Change: +4.09

Yahoo
August: 11.51%
July: 12.33%
Change: -0.82

January: 11.28%
Change: +0.23

MSN
August: 5.84%
July: 6.05%
Change: -0.21

January: 5.78%
Change: +0.06

AOL
August: 1.9%
July: 2.11%
Change: -0.21

January: 1.63%
Change: +0.27

ASK
August: 0.8%
July: 0.85%
Change: -0.05

January: 0.99%
Change: -0.19

Source: Net Applications

Google
July: 55.2%
June: 49.5%
Change: +5.7

January 2007: 47.5%
Change: +7.7

Yahoo
July: 23.5%
June: 25.1%
Change: -1.6

January 2007: 28.1%
Change: -4.6

MSN
July: 12.3%
June: 13.2%
Change: -0.9

January 2007: 10.6%
Change: +1.7

ASK
July: 4.7%
June: 5.0%
Change: -0.3

January 2007: 5.2%
Change: -0.5

AOL
July: 4.4%
June: 4.2%
Change: +0.2

January 2007: 5.0%
Change: -0.6

Source: comScore

Due to my busy schedule and a crappy web host that broke our CodeMonitor program, I’m a bit late in getting these numbers out. But here you go, if you didn’t already know.

Google
July: 53.3%
June: 52.7%
Change: +0.6

January: 53.7%
Change: -0.4

Yahoo
July: 20.1%
June: 20.2%
Change: -0.1

January: 22.7%
Change: -2.6

MSN
July: 13.6%
June: 13.3%
Change: +0.3

January: 8.9%
Change: +4.7

AOL
July: 5.2%
June: 5.5%
Change: -0.3

January: 5.4%
Change: -0.2

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Site Clinic

The first session of the last day was site clinic, hosted by Shari Thurow and Matt Bailey. In this session, audience members’ web sites were reviewed from a usability and SEO standpoint. The site clinic brought about many good tips and ideas:

• Always have call to actions above the fold
• Keep higher ranking word links above the fold
• Stay away from blue text unless using it for links
• Give users a sense of place on every page by using breadcrumbs
• Use benefit-oriented copy to show users what your products would do for them
• Utilize a context rewrite module for long URL’s
• Check your site using Yahoo! Site Explorer to discover link structure

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Google
July: 52.29%
June: 51.53%
Change: +0.76

January: 50.41%
Change: +1.88

Yahoo
July: 12.33%
June: 12.16%
Change: +0.17

January: 11.28%
Change: +1.05

MSN
July: 6.05%
June: 6.06%
Change: -0.01

January: 5.78%
Change: +0.27

AOL
July: 2.11%
June: 2.06%
Change: +0.05

January: 1.63%
Change: +0.48

ASK
July: 0.85%
June: 0.92%
Change: -0.07

January: 0.99%
Change: -0.14

Source: Net Applications

Google
June: 52.7%
May: 56.3%
Change: -3.6

January: 53.7%
Change: -1.0

Yahoo
June: 20.2%
May: 21.5%
Change: -1.3

January: 22.7%
Change: -2.5

MSN
June: 13.3%
May: 8.4%
Change: +4.9

January: 8.9%
Change: +4.4

AOL
June: 5.5%
May: 5.3%
Change: +0.2

January: 5.4%
Change: +0.1

ASK
June: 2.1%
May: 2.0%
Change: +0.1

January: 1.8%
Change: +0.3

Google
June: 51.53%
May: 51.71%
Change: -0.18

January: 50.41%
Change: +1.12

Yahoo
June: 12.16%
May: 11.37%
Change: +0.79

January: 11.28%
Change: +0.88

MSN
June: 6.06%
May: 5.74%
Change: +0.32

January: 5.78%
Change: +0.28

AOL
June: 2.06%
May: 1.92%
Change: +0.14

January: 1.63%
Change: +0.43

ASK
June: 0.92%
May: 1.01%
Change: -0.10

January: 0.99%
Change: -0.07

Source: Net Applications

I spent a good part of the weekend creating and looking at PPC reports. I am hip deep (easy to happen with my [not so] grand stature) evaluating the existing PPC accounts of new clients. I want an overview of how their campaigns are setup and organized. I’m looking at:

• How many campaigns with each PPC engine?
• How many adgroups with each campaign?
• How many keywords are associated with each adgroup?
• Which page are they using for their landing page?
• Are URLs defined at the keyword level?
• What kind of keyword matching are they using?

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