Yeah, most published SEO/SEM books are pretty useless. I’ve found a few good ones but even still they get outdated pretty quick.

There is so much info out there that ones head can go into spin. I have not found books on SEM or SEO to be of very high quality. For me … the Blogs and newsletters do it well. I consider books to be great for traditional marketing, management and other business topics.

I don’t remember when I read something that’s fiction.

I’m almost finished reading a good book called “Creating Customer Evangelism”. I’ll most likely write a review about it on my blog.