Comments on: Talking to the Housewife - How to Create Ads in 1979 http://www.polepositionmarketing.com/emp/talking-to-the-housewife-how-to-create-ads-in-1979/ Search Marketing Information to Render Your Competition Powerless! Wed, 08 Oct 2008 11:14:43 +0000 http://wordpress.org/?v=2.6.2 By: Ryan Healy http://www.polepositionmarketing.com/emp/talking-to-the-housewife-how-to-create-ads-in-1979/#comment-116570 Ryan Healy Mon, 28 Jan 2008 18:50:30 +0000 http://www.polepositionmarketing.com/emp/?p=1940#comment-116570 Sshhh! Don't tell. I was born in 1979. ;-) While some of the advice seems dated, I would argue that the concerns of stay-at-home-moms haven't changed much since '79. They still want good value, they still want to save money, etc. I don't think these things will ever change. Also, I love this line: "If a woman in your life wouldn’t believe the ad, most women wouldn't." I think this is generally true. A woman's B.S. detector is usually a lot better than a man's. Of course, we can all do without Crompton's condescending attitude toward women. I guess a lot does change in 29 years... Sshhh! Don’t tell. I was born in 1979. ;-)

While some of the advice seems dated, I would argue that the concerns of stay-at-home-moms haven’t changed much since ‘79. They still want good value, they still want to save money, etc. I don’t think these things will ever change.

Also, I love this line: “If a woman in your life wouldn’t believe the ad, most women wouldn’t.” I think this is generally true. A woman’s B.S. detector is usually a lot better than a man’s.

Of course, we can all do without Crompton’s condescending attitude toward women. I guess a lot does change in 29 years…

]]> By: Michelle Montoya http://www.polepositionmarketing.com/emp/talking-to-the-housewife-how-to-create-ads-in-1979/#comment-116545 Michelle Montoya Mon, 28 Jan 2008 16:56:06 +0000 http://www.polepositionmarketing.com/emp/?p=1940#comment-116545 I'm glad you liked it, Crystal. There's a lot of interesting stuff in that there book. I’m glad you liked it, Crystal. There’s a lot of interesting stuff in that there book.

]]> By: Crystal Blahnik http://www.polepositionmarketing.com/emp/talking-to-the-housewife-how-to-create-ads-in-1979/#comment-115772 Crystal Blahnik Fri, 25 Jan 2008 19:45:57 +0000 http://www.polepositionmarketing.com/emp/?p=1940#comment-115772 Love it! Great find Michelle, thanks for sharing. Love it! Great find Michelle, thanks for sharing.

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