Comments on: The Length Some People Would Go… http://www.polepositionmarketing.com/emp/the-length-some-people-would-go/ Search Marketing Information to Render Your Competition Powerless! Fri, 09 Jan 2009 01:16:13 +0000 http://wordpress.org/?v=2.7 hourly 1 By: OCC Search Enging Marketing http://www.polepositionmarketing.com/emp/the-length-some-people-would-go/comment-page-1/#comment-43112 OCC Search Enging Marketing Thu, 24 May 2007 14:28:42 +0000 http://www.polepositionmarketing.com/emp/?p=1384#comment-43112 Rob, I agree the keyword "free" gives me mixed feelings. On the one hand it's very a very popular search term, on the other hand is the person who is searching for "free" whatever going to ever buy something when they get to the site. The end result is usually a low conversion rate, unless you're actually trying to get free users. Another keyword that gives me fits is "cheap." Like free, it's a very popular search word, but "cheap" has the negative connotation of being poor quality. So, do you really want to plaster "cheap" all throughout your on-page optimization elements? The thought makes me cringe. - Paul Rob, I agree the keyword “free” gives me mixed feelings. On the one hand it’s very a very popular search term, on the other hand is the person who is searching for “free” whatever going to ever buy something when they get to the site. The end result is usually a low conversion rate, unless you’re actually trying to get free users.

Another keyword that gives me fits is “cheap.” Like free, it’s a very popular search word, but “cheap” has the negative connotation of being poor quality. So, do you really want to plaster “cheap” all throughout your on-page optimization elements? The thought makes me cringe.

- Paul

]]>