Comments on: The Next Generation Spam Blocker http://www.polepositionmarketing.com/emp/the-next-generation-spam-blocker/ Search Marketing Information to Render Your Competition Powerless! Wed, 01 Jul 2009 13:12:08 -0400 http://wordpress.org/?v=2.8 hourly 1 By: Wendy Syme http://www.polepositionmarketing.com/emp/the-next-generation-spam-blocker/comment-page-1/#comment-11731 Wendy Syme Fri, 15 Dec 2006 04:14:43 +0000 http://www.polepositionmarketing.com/emp/?p=712#comment-11731 Re: Spam (Fax and email) I work for a company which provides a mode of delivery for email and fax marketing. We do try to provide responsible messaging by sharing our "do not fax/call" lists as we understand the frustration for recipients who do not want to receive this material, however it is a very cost-effective means for clients to advertise when television, radio or press is unaffordable - there is also a response rate which can't be ignored and has proven to provide a very lucrative outcome for our clients. There appears to be more consumers who purchase from fax/email marketing than those who request removal from marketing databases. As long as there is a market for this advertising medium, then it will continue to be used and even abused in some cases. The best way to manage the situation and not frustrate people who have no interest in receiving marketing material, is to share "stop lists" and ensure that the market is not over saturated. Re: Spam (Fax and email)
I work for a company which provides a mode of delivery for email and fax marketing. We do try to provide responsible messaging by sharing our “do not fax/call” lists as we understand the frustration for recipients who do not want to receive this material, however it is a very cost-effective means for clients to advertise when television, radio or press is unaffordable – there is also a response rate which can’t be ignored and has proven to provide a very lucrative outcome for our clients.

There appears to be more consumers who purchase from fax/email marketing than those who request removal from marketing databases. As long as there is a market for this advertising medium, then it will continue to be used and even abused in some cases. The best way to manage the situation and not frustrate people who have no interest in receiving marketing material, is to share “stop lists” and ensure that the market is not over saturated.

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