A key pillar of content marketing strategy is to identify your target audience (persona) and create quality content that’s specifically tailored for that audience. However, it never hurts to hedge your bets. With just a little bit of effort, you can create content that appeals to everyone, no matter which reader category they fall into: non-readers, readers who digest every word, or the vast majority who scan content to find what they’re looking for.
Today Search Engine Land published my content and keywords column, Forget Reading! Web Content Is Meant To Be Skimmed. Hope you’ll read every last word! (Or, at least skim it and share it.) Thanks!
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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