Top 5 Racks on the Internet
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Gotcha! Don’t you love those homonyms and homophones. They’re great when you’re telling jokes, but when you’re writing copy, you want to make sure to choose your words wisely.
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The Same, But Different
Here are the top five words that can easily be misconstrued:
- Bustier: as in the lingerie or …well you know.
- Invalid: an invalid code or a sick person. They’re along the same lines, but a tad bit different.
- Breech/Breach: totally different!
- Gross: either really gross or really small, like Craig’s gross income. (hee, hee)
- Sheer/Shear: they both refer to nakedness, but the means are slightly different.
Know the Rules Before You Break Them
Mixing up words that sound the same can be the biggest mistake a copywriter makes, unless of course they do it on purpose. You can have a great ad campaign based on a humorous homonym or homophone. As wee all know humor sells, or at least increases readership. Vial and vile have very different meanings. No one wants to buy a vial of vile perfume.
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Tags: Search & Marketing
Posted in Search & Marketing
