Trackur is a on online reputation monitoring tool. We’ve designed it to act like a “radar” to constantly monitor the web for news, blogs, images, videos and more for mentions of your brands and keywords.

When you first run Trackur, we show you a sample of what we’ve discovered on the web. If you save the search and let Trackur continue to monitor, that’s when you’ll see its full power at work–monitoring 99% of the web for future mentions.

I hope that helps explain the difference between Trackur and Google.