Trash the Splash Pages
Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!
Splash pages are 100% useless to your site visitors with the noted exception of adding extra eye candy to your site. But eye candy, with no real additional purpose, can ultimately be a detriment to the conversion process. It seems that the only people who like splash pages are the website owners who had them developed.
One of the more significant negatives of splash pages is the load time required to view them. Very few are willing to sit and wait for page to load, then sit and wait again for the âpresentationâ to finish. Imagine walking into Wal-Mart and being stopped at the entry doors forced to watch a 30-second video. Now imagine that you were required to stop and watch that video every time you visited the store. Need I say more?
Splash pages are little more than an annoying barrier keeping your customer from getting to the information they need quickly. They create an extra click in the information or product finding process, potentially causing lost sales by putting the desired information one too many clicks away.
This post is part of a continuing series on the topic of:
Designing a Money-Making Website
Sub-Topic: Avoiding Common Web Design and Marketing Mistakes
Search for all posts on Designing a Money-Making Web Site, including this and the following sub-topics:
Building a Professional Website that Achieves Your Goals
Creating a Marketing Focused Website that Sells
Like this post? Subscribe to the RSS feed and get lots more!
Leave a comment or trackback from your own site.
Tags: Marketing, Web Design
Posted in Marketing, Web Design
