Since it seems everybody does their own recaps of the sessions they attended at Search Engine Strategies, I like to take a different approach. Last year I ran a two-part series covering just a handful of the session speakers. I looked at how well each branded themselves in the search results of Google.
First of all, I hope nobody takes these as an attack. I don’t know your personal story, whether your dog died recently or if your business is two days old. This isn’t a look at anybody’s history, but rather a snapshot in time.
Readers should think of this more like a case study. See where others succeed or, in some cases, fail, at branding their name in the search results. The goal here is to help readers understand the importance of branding in the search results while also providing ideas for how they can do so themselves.
Last year I took a look at a handful of speakers from whose sessions I attended. This time I wanted to start with the list of SES’s Featured Speakers.
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