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Who's the Reno Marketing Genius Behind This Ad?

Every time I drive by this billboard down off Kietzske and Moana, here in Reno, I cringe. I just gotta wonder what ad Genius put this ad together.

Here, have a look, and tell me if you can tell me what’s wrong with it:

Bad Auto Dealership Billboard

Leave your comments and let’s discuss it.


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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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4 Responses to Who's the Reno Marketing Genius Behind This Ad?

  1. Gee, where do you start with this one…

    How about the big one. The fact they associated the sleazy car dealer with Fallon Auto Mall and not Kietzke or "Big City Motors" as their TV ads say.

    If I wasn’t a local and hadn’t seen their TV spots I would think that all the guys at Fallon Auto Mall look like him.

  2. That guy looks like a mix between a used car salesman and a pimp! All he’s missing is the fur coat and a cane…Straight out of the 70’s!