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What Value Do You Get From SEO Conferences?

Search Engine Strategies

Sunday I’ll be taking off to San Jose for a week at Search Engine Strategies. Earlier this year I spoke at SES New York, but in San Jose I’ll be going as press. Which means I get a free pass and I’m expected to write about my experience. That’s a decent trade-off!

Small Business Marketing Unleashed

Four weeks after that I’ll be headed to Ohio for the much smaller, but far more intimate Small Business Marketing Unleashed. Here I will be speaking in two sessions, the first on website architecture and the second will be an SEO workshop.

With that in mind, I wanted to pose a few questions: What value do you get out of going to these big conferences? Are they any better or worse than smaller, more intimate conferences? Which do you prefer, and what do you come home with of value (other than quality schwag)?

Please opine.


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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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4 Responses to What Value Do You Get From SEO Conferences?

  1. Thanks for the post! See you next week… now, in answer to your q’s:

    What value do you get out of going to these big conferences?

    1. Networking, Networking, Networking, did I say Networking?
    2. Breath of learning opportunities – 70+ sessions on Search? Where else can you find that?

    Are they any better or worse than smaller, more intimate conferences?

    I don’t think so – size is not really all that important (conference size that is)

    Which do you prefer, and what do you come home with of value (other than quality schwag)?

    I have found value in both small and large shows… again its not the size its the relevancy of the topics covered (to you and your business) and quality of the speakers and delegates.

    Disclaimer: I run marketing for SES, SEW and ClickZ

  2. hmm.. i feel conferences are waste. three possible advantages or reasons to go:

    1. u might end up making some new friends who also hav a blog or hav a website. in future u might ask them to link to u or they might contact u to link to them..
    2. You might meet up another website owner.. who might be willing to pay u to write articles for him.. or giv u a job..
    3. If you are conducting the conference.. if u hav gud publicity and marketing.. u can earn gud amount of money in no time.. i bet!

    Well if u are nt that interested in any of the above.. u can sit back relax and watch ur favourite show at home with heineken.. lol

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