Comments on: Playing Favorites … Which PPC Platform Has The Best Reporting Features? http://www.polepositionmarketing.com/emp/whats-your-favorite/ Search Marketing Information to Render Your Competition Powerless! Tue, 24 Jan 2012 19:24:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Diana Adams http://www.polepositionmarketing.com/emp/whats-your-favorite/comment-page-1/#comment-62511 Diana Adams Tue, 03 Jul 2007 21:05:51 +0000 http://www.polepositionmarketing.com/emp/?p=1492#comment-62511 Hi Igor - I really think that Yahoo has my least favorite <i>built in</i> reporting tool. Second party tools always give much more information like bounce rates, unique vs new visitors, pageviews and time on site, but that is a topic for another post (and a good topic at that!) Diana Hi Igor -

I really think that Yahoo has my least favorite built in reporting tool. Second party tools always give much more information like bounce rates, unique vs new visitors, pageviews and time on site, but that is a topic for another post (and a good topic at that!)

Diana

]]> By: Igor M. http://www.polepositionmarketing.com/emp/whats-your-favorite/comment-page-1/#comment-62501 Igor M. Tue, 03 Jul 2007 20:33:24 +0000 http://www.polepositionmarketing.com/emp/?p=1492#comment-62501 Stoney, You're right about AdWords. I find that AdWords is the easiest to use. AdCenter is very slow and broken up into parts that don't always go together. When looking into the PPC campaign I find that it's crucial to tie your Search engine ad data to the data you get from your 3rd party tracking providers (Indextools, ClickTracks, etc). A high CTR is great but what happens when all these people get to the landing page? A very hight bounce rate? Well maybe it's not the keyword but the ad that's misleading. I always look into the bounce rate, time spent on site, conversion, referring domain (google search might be good, but check out their partners who might be contributing a lot to the high bounce rate) and few other indicators that help me tweak my PPC campaigns. Stoney,

You’re right about AdWords. I find that AdWords is the easiest to use. AdCenter is very slow and broken up into parts that don’t always go together.

When looking into the PPC campaign I find that it’s crucial to tie your Search engine ad data to the data you get from your 3rd party tracking providers (Indextools, ClickTracks, etc). A high CTR is great but what happens when all these people get to the landing page?

A very hight bounce rate? Well maybe it’s not the keyword but the ad that’s misleading.

I always look into the bounce rate, time spent on site, conversion, referring domain (google search might be good, but check out their partners who might be contributing a lot to the high bounce rate) and few other indicators that help me tweak my PPC campaigns.

]]>