Comments on: Where Does the Responsibility of the SEO End and the Client’s Begin? http://www.polepositionmarketing.com/emp/where-does-the-responsibility-of-the-seo-end-and-the-clients-begin/ Search Marketing Information to Render Your Competition Powerless! Sun, 21 Mar 2010 04:44:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Stoney deGeyter http://www.polepositionmarketing.com/emp/where-does-the-responsibility-of-the-seo-end-and-the-clients-begin/comment-page-1/#comment-88792 Stoney deGeyter Wed, 17 Oct 2007 13:58:32 +0000 http://www.polepositionmarketing.com/emp/?p=1702#comment-88792 Chris, you're right. It's often difficult trying to be realistic but also getting the sale. Getting the sale means telling them what they want to hear and sometimes what's realistic is definitely not that. Chris, you’re right. It’s often difficult trying to be realistic but also getting the sale. Getting the sale means telling them what they want to hear and sometimes what’s realistic is definitely not that.

]]> By: Chris G. http://www.polepositionmarketing.com/emp/where-does-the-responsibility-of-the-seo-end-and-the-clients-begin/comment-page-1/#comment-88669 Chris G. Tue, 16 Oct 2007 23:39:13 +0000 http://www.polepositionmarketing.com/emp/?p=1702#comment-88669 Whether we like it or not it will always be our fault, even when it is not our fault. That is the nature of the business. However, as you said, proper client education can help minimize the finger pointing and disappointment felt by clients when things do not turn out the way they hoped. This expectation of a guaranteed performance outcome has got to be one of the hardest things about selling our services in this industry. Our culture has become so persuaded by instant gratification and false guarantees that people, I believe, need and expect to be lied to just to feel comfortable, just so they have some "thing" to hold on to. We have actually turned away clients and had others walk away because we refused to lie to them and give them "a number". Looking back now I am glad they are gone because it would be more trouble than they were worth. Now, if I could just lie to them and be the @$$hole they want, we would be rich!!! :) (Yeah right!) Anyways, I look forward to following your posts on this topic as I know it is something we are dealing with as well. Whether we like it or not it will always be our fault, even when it is not our fault.
That is the nature of the business. However, as you said, proper client education can help minimize the finger pointing and disappointment felt by clients when things do not turn out the way they hoped.

This expectation of a guaranteed performance outcome has got to be one of the hardest things about selling our services in this industry. Our culture has become so persuaded by instant gratification and false guarantees that people, I believe, need and expect to be lied to just to feel comfortable, just so they have some “thing” to hold on to.

We have actually turned away clients and had others walk away because we refused to lie to them and give them “a number”. Looking back now I am glad they are gone because it would be more trouble than they were worth.

Now, if I could just lie to them and be the @$$hole they want, we would be rich!!! :) (Yeah right!)

Anyways, I look forward to following your posts on this topic as I know it is something we are dealing with as well.

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