Comments on: MSN Converts! What That Means to You (And Possibly Google Too!) http://www.polepositionmarketing.com/emp/why-msn-converts-better/ Search Marketing Information to Render Your Competition Powerless! Wed, 03 Dec 2008 03:21:43 +0000 http://wordpress.org/?v=2.6.3 By: Stoney deGeyter http://www.polepositionmarketing.com/emp/why-msn-converts-better/#comment-4820 Stoney deGeyter Wed, 30 Aug 2006 15:38:54 +0000 http://www.polepositionmarketing.com/emp/?p=876#comment-4820 In terms of optimizing for MSN, well, we don't. We optimize period, but primarily go for rankings on Google. Doing that usually also gets us good rankings on MSN. One isn't necessarily at the expense of the other. It might be the audience that gets the better conversions, but that doesn't mean the other engines can't learn something that can help them improve conversion rates for us as well (not that they really care). If MSN's audience is spending more time reading the results, and that creates better conversions for the businesses, if I was Google I'd see what should be changed to give searchers more to read in the results. Again, I say longer descriptions! In terms of optimizing for MSN, well, we don’t. We optimize period, but primarily go for rankings on Google. Doing that usually also gets us good rankings on MSN. One isn’t necessarily at the expense of the other.

It might be the audience that gets the better conversions, but that doesn’t mean the other engines can’t learn something that can help them improve conversion rates for us as well (not that they really care). If MSN’s audience is spending more time reading the results, and that creates better conversions for the businesses, if I was Google I’d see what should be changed to give searchers more to read in the results. Again, I say longer descriptions!

]]> By: Igor M. (BizMord Marketing Blog) http://www.polepositionmarketing.com/emp/why-msn-converts-better/#comment-4812 Igor M. (BizMord Marketing Blog) Wed, 30 Aug 2006 15:10:35 +0000 http://www.polepositionmarketing.com/emp/?p=876#comment-4812 Stoney, I think the reason why MSN has a higher conversion rate is mainly because of the people who use it. In terms of relevance on MSN ..... so far I've seen MSN do very well with the results they show. (I'm still not a Microsoft fanatic). What else can we enjoy about MSN? It's much easier to optimize for it but have you noticed that by using methods of optimization for MSN, you compromise your ranking on Google? I've seen this happen even though all this is a "case by case" / "industry" basis. Stoney, I think the reason why MSN has a higher conversion rate is mainly because of the people who use it.

In terms of relevance on MSN ….. so far I’ve seen MSN do very well with the results they show. (I’m still not a Microsoft fanatic).

What else can we enjoy about MSN? It’s much easier to optimize for it but have you noticed that by using methods of optimization for MSN, you compromise your ranking on Google? I’ve seen this happen even though all this is a “case by case” / “industry” basis.

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